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Full Summary - Cultural Industries for Business

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, In a Nutshell:discusses definitions,boundaries and examis
6 tools for economic analysis
P of
Question:I s itpossible

WEEK1
finda
to common group
industries on which all models agree?
Inhow cultural item is valued!
andwhy a




Modelling the Cultural industries
Throsby2008
Cultural Industries:

combining, production 3 commercialising contents which are
intangible and cultural in nature.

diversity, ensuring democratic access to culture
promoting maintaining cultural
*


artworks,music, film
reg.
·

Cultural goods/services characteristics.


require input
·




of human creativity
·

vehicles for symbolic messages to those who consume them

intellectual property Catributedtowhos good)
-



contain producing the



cultural value in addition to their commercial value
·




yield

Creative Industries: orgin in individual creativitytalent, potential for wealth B
job creation
In their
characteristics:

must be human
input of creativity in production and manufacturing
·



their
-


form of
being a good/service
predominantly used in commercial
applications
-




-not necessairly cultural

Deg. graphic design, advertising
difference between the two:


estimates of contribution economic analyses
a

policy implications

SixModels of Cultural Industries:
UA-DCMS model
·

includes 13 sectors in Cultural Industries, like or
art broadcasting

-

usedfor policyandfunding purposes


provieds comprehensive overview of
industry scope and impact.
·

, 2 Symbolic textmodel
focuses on cultural value and meaning of artistic
goods

Epimportance of cultural expression andinterpretation in socialpolitical identities




3 Concentric Circles Model

attheart industry overlapping
sees of content andouter circled the distribution,
as
independent but circles, core is the production
Only
marketing, consumption.
coveries importance
indus arts on each stage in production anddistribution of cultural
goods

B
gOVS,
equsc
u
WIPO copyrightmodelworldintellectual propertyOrganisation
legal and economic factors of cultural industries



Nudesonc->.
xies focous on
protecting IP
rights and
promoting competition




Erectecta sing
used for
legal political discussions




A5x
89.
-
UNESCO institute for statistical models:
S
identifies cultural/creative industries basedon economic distributions [GDP
or
employment
·




·

used for data collection analysis of economical impact of Cultural industries




6 Americans for the Arts Model:
how do itfosters social
I promote social and
community development, how cohesion
well-being
-


and



usedin
community-basedcultural planning




↳ Implication/ Classification

, Problems that encounter
may

Cultural values distinctfrom the commercial value, produced by the industries

-e.g. live music composition holds value, while
global music is driven by commerical motives

2 Statistical classification system
for cultural industries differ across countries

3 Models significantly differ in size andeconomic contribution of al national
to
economy

eg. WIPO model wide
is most
ranging andestimates 2x
as much economic site as harrower models

4
Assessing the economic importance and role of economic
policy, vary according to use model
of




Economic
Analysis of Cultural Industries:
-
Economic Approach
Industrial
Organisation Theory,marketconcentration, barriers entry andexit, Degree of competition etc
to



measures standard economic variables for which data is routinly collected e.g.value added, gross value production
~ -
of




·allows structure/conductperformance analysis

relevant for commercial production orientated CWPO model)
·primarly and not
for-profitarts


Value Chain
Analysis:production chain
e.g. Fashion,starts with design to fashion show sales
to



·

seven-phases of
supply chain:


creation-
production dissemination exibition- consumption preserving educating
-
->
->




bit's
dynamic and
multi-stage, also most
straightforward
different
widely recognised
pusedby firms analyse performance
to in stages production cycle
of




Inter-Industry Analysis economic has
impacto fcultural policy, directandindirecteffects it

Input-outputanalysis outcome from one industrial sector as
input to another
spillovers)
focus how and distributed
outputi s produced in the
economy
2
Social metrics (SAMs) requiresless data for analysis
accounting of
impactin industries
Lo
better
understanding of direct and indirect effects on




industry, consumer, government

⑥often usedby governments
Location Analysiscultural industry clusters like UK-DCMS or concentric circle model

L
spatial dimention to delinearate Cultural Industries:from cluster to urban to
regional settings
Demandside:tourists attracts firms
contraction
selling cultural locate
together museum plein)
·
wares to




Supply side:network Bagglomeration reciprocal benefit from being
·

externatelities means close



eg. Hollywoodsynonum
of Movie industry, all clusteredtogether
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