Google Analytics Certification 2023/2024 - Answered

Google Analytics Certification 2023/2024 - Answered Which "mediums" are available in Google Analytics? (select all answers that apply) organic cpc referral Which "channels" are available in the default Channels report? (select all answers that apply) Organic Search Device Display Direct What report can show how particular sections of website content performed? Location Content Drilldown Frequency and Recency Top Events What report lists the website pages where users first arrived? Events > Pages All Pages Exit Pages Landing Pages What report should be used to check if users are leaving from important pages on your website? Landing Pages report All Pages report Exit Pages report Pages report under Events Which three tags does Google Analytics require for accurate campaign tracking? Medium, Source, and Content Medium, Source, and Campaign Campaign, Content, and Term Source, Content, and Term Which tags are standard Google Analytics campaign parameters? (select all answers that apply) utm_adgroup utm_source utm_medium utm_content To quickly generate campaign tags, what tool should be used? The Measurement Protocol The Segment Builder The URL Builder The Goal Selector Which formats may be used to add a custom campaign parameter to a URL? (select all answers that apply) - If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on will count as goals? / / /thankyou/ All of the above AdWords lets users advertise on which properties? (select all answers that apply) Google Search Google Display Network DoubleClick Campaign Manager Google AdSense Enabling auto-tagging does what? Adds Analytics tags to campaign URLs Adds AdWords tags to campaign URLs Adds campaign hyperlinks to website pages Adds Analytics tracking code to website pages What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions? Campaigns Keywords Bid Adjustments Destination URLs If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.