which of the filling is a term for physical goods that are bought and sold?
a. sales
b. products
c. pricing
d. services
b. products
which of the following is a standard term that describes the audience of retail
stores - that is, the people who will buy things from the stores?
a. manufacturers
b. wholesalers
c. buyers
d. customers
d. customers
which of the following is a term for intangible things, such as providing delivery,
that are sold by retailers?
a. gifts
b. training
c. services
d. products
c. services
what kinds of things does a manufacturer produce?
a. raw material
b. fossil fuels
c. services
d. finished products
d. finished products
which of the following holds large quantities of product that are later sent either
to retail locations or directly to customers>
a. manufacturer
b. wholesaler
c. distribution center'
d. retailer
c. distribution center
which of the following terms best describes a grower of potatoes?
manufacturer
wholesaler
distribution center
retailer
manufacturer
the majority of retailers are:
- independently owned
- corporations
- franchises
- online onlu
, independently owned
which of the following is the term for the retailing approach that places focus on
creating a seamless shopping experience for customers by integrating multiple
channels?
- multichannel
- omni channel
- integrated channel
- seamless channel
omni channel
an interconnected system approaches for meeting the goal of retailing, which is
to provide customers with the merchandise and services they want
retail ecosystem
approximately what percentage of the U.S. jobs are retail jobs, as of 2019?
20-25%
these customers can take a long time to make a purchase decision, and might
return to a retailer several times before making a purchase.
- innovation/trend buyers
- impulse buyers
- recreational buyers
- comparison shoppers
comparison shoppers
these customers tend to make quick purchase decisions, often buying
inexpensive items that are not of high importance.
- innovation/trend buyers
- impulse buyers
- recreational buyers
- comparison shoppers
impulse buyers
these customers tend to spend a lot of time checking out products and prices
through online sites, visiting different stores and comparing retailer ads.
- innovation/trend buyers
- impulse buyers
- recreational buyers
- comparison shoppers
comparison shoppers
these customers view shopping as a fun occasion, so shopping does not
necessarily include making a purchase.
- innovation/trend buyers
- impulse buyers
- recreational buyers
- comparison shoppers
recreational buyers
these customers have an early adopter mindset, and want to be recognized as
trendsetters by others.
- innovation/trend buyers
- impulse buyers