Adobe Campaign Standard - AD0 - E302 Business Practioner questions with correct answers

What are the key steps in order to create and orchestrate a marketing campaign in Adobe Campaign Standard? - Answer Preparing, targeting, creating messages and content, testing and sending, monitoring and reporting, and automating. Targeting - Answer The targeting phase allows the user to define the data collection mode, their structure, their segmentation, audiences, seeds and tests, filtering conditions to design, etc. During this phase, you can also set up subscription/unsubscription methods. See Profiles and audiences . Creating messages and content - Answer This phase involves selecting the communication channel . You can also design landing pages to acquire or update profiles, and grow your database. See Creating an email , Creating an SMS message , Creating a push notification , Creating an InApp message , Creating a direct mail delivery . Testing and sending - Answer The execution phase allows the user to carry out the various validation steps (content, target) particularly via preview screens and by sending a proof to the approvers, before sending. See Testing and sending . Monitoring and reporting - Answer Once the campaign has been executed and the different messages have been sent, this stage allows the user to collect the different statuses of the sends, and the tracking and monitoring information. The campaign and delivery reports are generated to track the impact of the campaign and the recipients' activities. See Reporting tools .