7/31/23, 7:45 PM CBC150 1 2022 TL 501 3 B - Communication in Business Context Learning…
CBC1501/501/3/2022
DEPARTMENT OF COMMUNICATION SCIENCE
Photo by Charles Deluvio on Unsplash
Free to use under the Unsplash License
CBC1501
COMMUNICATION
in business contexts
BAR CODE Tutorial Letter 501
Semesters 1 and 2
about:blank 1/201
,7/31/23, 7:45 PM CBC150 1 2022 TL 501 3 B - Communication in Business Context Learning…
ACKNOWLEDGEMENTS AND ATTRIBUTIONS
Updated version Ms Ashiya Abdool Satar
A special thanks to the providers of Open Educational Resources (OERs) that were free
to use and adapt under the Creative Commons Attribution 4.0 International License :
• Open Library: Pressbooks: Ontario, Canada
• University of Minnesota Open Educational Resources
(Full references and attributions appear in the list of sources consulted at the end of this
resource)
Copyright
© 2021/2022 University of South Africa (UNISA)
All rights reserved.
Printed and published by the University of South Africa, Muckleneuk, Pretoria.
CBC1501/501/3/2022
PLEASE NOTE: Although every effort has been made to use open educational
resources that are free to use and adapt under the Creative
Commons Attribution 4.0 International License, there could be
a possibility of error in this regard. Should any infringement
have occurred, the publisher apologises and undertakes to
amend the omission in the event of a reprint
2
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,7/31/23, 7:45 PM CBC150 1 2022 TL 501 3 B - Communication in Business Context Learning…
CBC1501/501/3/2022
TABLE OF CONTENTS
PAGE
ACKNOWLEDGEMENTS AND ATTRIBUTIONS ................................................. 2
PREFACE .................................................................................................................... 11
A WORD OF WELCOME .............................................................................................. 11
PURPOSE OF THE MODULE ...................................................................................... 11
LEARNING ASSUMPTIONS ........................................................................................ 12
RANGE STATEMENT FOR THE MODULE ................................................................. 12
SPECIFIC OUTCOMES AND ASSESSMENT CRITERIA ............................................ 12
Specific Outcome 1 ................................................................................................. 12
Specific Outcome 2 ................................................................................................. 13
Specific Outcome 3 ................................................................................................. 13
Specific Outcome 4 ................................................................................................. 13
HOW THIS STUDY GUIDE IS ORGANISED FOR LEARNING .................................... 14
LEARNING UNIT 1 ................................................................................................... 15
INTRODUCTION TO COMMUNICATION ............................................................ 15
Learning outcomes for this unit ............................................................................. 16
Key questions .......................................................................................................... 16
Key concepts ........................................................................................................... 16
1.1 INTRODUCTION ................................................................................................. 17
1.2 DEFINING COMMUNICATION ........................................................................... 20
ACTIVITY 1 ............................................................................................................... 22
1.3 MODELS OF COMMUNICATION ....................................................................... 22
ACTIVITY 2 ............................................................................................................... 28
1.4 ELEMENTS IN THE COMMUNICATION PROCESS.......................................... 29
1.4.1 The communicator (or sender) ...................................................................... 29
ACTIVITY 3 ............................................................................................................... 30
1.4.2 The recipient (or receiver) .............................................................................. 30
ACTIVITY 4 ............................................................................................................... 31
1.4.3 The message ................................................................................................... 32
1.4.4 The channel (or medium) ............................................................................... 32
1.4.5 Noise (or communication barriers) ........................................................... 33
1.4.5.1 Psychological ....................................................................................... 34
1.4.5.2 Semantic ............................................................................................... 36
1.4.5.3 Physical (environmental) ..................................................................... 37
1.4.5.4 Physiological ........................................................................................ 37
1.4.5.5 Context .................................................................................................. 38
ACTIVITY 5 ............................................................................................................... 39
3
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, 7/31/23, 7:46 PM CBC150 1 2022 TL 501 3 B - Communication in Business Context Learning…
ACTIVITY 6 ............................................................................................................... 39
1.4.6 Feedback ..................................................................................................... 40
ACTIVITY 7 ............................................................................................................... 41
1.4.7 Outcome of communication....................................................................... 41
ACTIVITY 8 ................................................................................................................... 42
1.5 ORGANISATIONAL COMMUNICATION ............................................................ 43
1.5.1 Organisational communication in context ............................................... 43
1.5.1.1 Intrapersonal communication ............................................................. 43
1.5.1.2 Interpersonal communication ............................................................. 44
1.5.1.3 Small-group communication ............................................................... 44
1.5.1.4 Public communication ......................................................................... 44
1.5.1.5 Mass communication ........................................................................... 45
1.5.1.6 Digital communication ......................................................................... 45
1.5.2 Internal and external communication ....................................................... 46
ACTIVITY 9 ............................................................................................................... 47
1.5.3 Hierarchies .................................................................................................. 48
ACTIVITY 10 ............................................................................................................. 48
1.5.4 Channels of information ............................................................................. 49
ACTIVITY 11 ............................................................................................................. 51
1.5.4 Flow of communication .............................................................................. 52
ACTIVITY 12 ............................................................................................................. 54
1.5.5 Virtual teams and networks ....................................................................... 55
1.5.6 Communication climate in the organisation ............................................ 56
ACTIVITY 13 ............................................................................................................. 57
1.5.7 Ethical communication and ethical challenges in the workplace........... 58
ACTIVITY 14 ............................................................................................................. 60
ACTIVITY 15 ............................................................................................................. 60
1.6 STRENGTHENING YOUR COMMUNICATION SKILLS .................................... 61
• Be an ethical communicator ............................................................................. 61
• Be trustworthy ................................................................................................... 62
• Preparation ........................................................................................................ 62
• Organisation ...................................................................................................... 62
• Clarity ................................................................................................................. 63
• Punctuality ......................................................................................................... 63
• Be an active listener .......................................................................................... 63
ACTIVITY 16 ............................................................................................................. 64
1.7 SUMMARY .......................................................................................................... 64
LEARNING UNIT 2 ................................................................................................... 65
THE READING AND WRITING PROCESS .......................................................... 65
Learning outcomes for this unit ............................................................................. 66
4
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CBC1501/501/3/2022
DEPARTMENT OF COMMUNICATION SCIENCE
Photo by Charles Deluvio on Unsplash
Free to use under the Unsplash License
CBC1501
COMMUNICATION
in business contexts
BAR CODE Tutorial Letter 501
Semesters 1 and 2
about:blank 1/201
,7/31/23, 7:45 PM CBC150 1 2022 TL 501 3 B - Communication in Business Context Learning…
ACKNOWLEDGEMENTS AND ATTRIBUTIONS
Updated version Ms Ashiya Abdool Satar
A special thanks to the providers of Open Educational Resources (OERs) that were free
to use and adapt under the Creative Commons Attribution 4.0 International License :
• Open Library: Pressbooks: Ontario, Canada
• University of Minnesota Open Educational Resources
(Full references and attributions appear in the list of sources consulted at the end of this
resource)
Copyright
© 2021/2022 University of South Africa (UNISA)
All rights reserved.
Printed and published by the University of South Africa, Muckleneuk, Pretoria.
CBC1501/501/3/2022
PLEASE NOTE: Although every effort has been made to use open educational
resources that are free to use and adapt under the Creative
Commons Attribution 4.0 International License, there could be
a possibility of error in this regard. Should any infringement
have occurred, the publisher apologises and undertakes to
amend the omission in the event of a reprint
2
about:blank 2/201
,7/31/23, 7:45 PM CBC150 1 2022 TL 501 3 B - Communication in Business Context Learning…
CBC1501/501/3/2022
TABLE OF CONTENTS
PAGE
ACKNOWLEDGEMENTS AND ATTRIBUTIONS ................................................. 2
PREFACE .................................................................................................................... 11
A WORD OF WELCOME .............................................................................................. 11
PURPOSE OF THE MODULE ...................................................................................... 11
LEARNING ASSUMPTIONS ........................................................................................ 12
RANGE STATEMENT FOR THE MODULE ................................................................. 12
SPECIFIC OUTCOMES AND ASSESSMENT CRITERIA ............................................ 12
Specific Outcome 1 ................................................................................................. 12
Specific Outcome 2 ................................................................................................. 13
Specific Outcome 3 ................................................................................................. 13
Specific Outcome 4 ................................................................................................. 13
HOW THIS STUDY GUIDE IS ORGANISED FOR LEARNING .................................... 14
LEARNING UNIT 1 ................................................................................................... 15
INTRODUCTION TO COMMUNICATION ............................................................ 15
Learning outcomes for this unit ............................................................................. 16
Key questions .......................................................................................................... 16
Key concepts ........................................................................................................... 16
1.1 INTRODUCTION ................................................................................................. 17
1.2 DEFINING COMMUNICATION ........................................................................... 20
ACTIVITY 1 ............................................................................................................... 22
1.3 MODELS OF COMMUNICATION ....................................................................... 22
ACTIVITY 2 ............................................................................................................... 28
1.4 ELEMENTS IN THE COMMUNICATION PROCESS.......................................... 29
1.4.1 The communicator (or sender) ...................................................................... 29
ACTIVITY 3 ............................................................................................................... 30
1.4.2 The recipient (or receiver) .............................................................................. 30
ACTIVITY 4 ............................................................................................................... 31
1.4.3 The message ................................................................................................... 32
1.4.4 The channel (or medium) ............................................................................... 32
1.4.5 Noise (or communication barriers) ........................................................... 33
1.4.5.1 Psychological ....................................................................................... 34
1.4.5.2 Semantic ............................................................................................... 36
1.4.5.3 Physical (environmental) ..................................................................... 37
1.4.5.4 Physiological ........................................................................................ 37
1.4.5.5 Context .................................................................................................. 38
ACTIVITY 5 ............................................................................................................... 39
3
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ACTIVITY 6 ............................................................................................................... 39
1.4.6 Feedback ..................................................................................................... 40
ACTIVITY 7 ............................................................................................................... 41
1.4.7 Outcome of communication....................................................................... 41
ACTIVITY 8 ................................................................................................................... 42
1.5 ORGANISATIONAL COMMUNICATION ............................................................ 43
1.5.1 Organisational communication in context ............................................... 43
1.5.1.1 Intrapersonal communication ............................................................. 43
1.5.1.2 Interpersonal communication ............................................................. 44
1.5.1.3 Small-group communication ............................................................... 44
1.5.1.4 Public communication ......................................................................... 44
1.5.1.5 Mass communication ........................................................................... 45
1.5.1.6 Digital communication ......................................................................... 45
1.5.2 Internal and external communication ....................................................... 46
ACTIVITY 9 ............................................................................................................... 47
1.5.3 Hierarchies .................................................................................................. 48
ACTIVITY 10 ............................................................................................................. 48
1.5.4 Channels of information ............................................................................. 49
ACTIVITY 11 ............................................................................................................. 51
1.5.4 Flow of communication .............................................................................. 52
ACTIVITY 12 ............................................................................................................. 54
1.5.5 Virtual teams and networks ....................................................................... 55
1.5.6 Communication climate in the organisation ............................................ 56
ACTIVITY 13 ............................................................................................................. 57
1.5.7 Ethical communication and ethical challenges in the workplace........... 58
ACTIVITY 14 ............................................................................................................. 60
ACTIVITY 15 ............................................................................................................. 60
1.6 STRENGTHENING YOUR COMMUNICATION SKILLS .................................... 61
• Be an ethical communicator ............................................................................. 61
• Be trustworthy ................................................................................................... 62
• Preparation ........................................................................................................ 62
• Organisation ...................................................................................................... 62
• Clarity ................................................................................................................. 63
• Punctuality ......................................................................................................... 63
• Be an active listener .......................................................................................... 63
ACTIVITY 16 ............................................................................................................. 64
1.7 SUMMARY .......................................................................................................... 64
LEARNING UNIT 2 ................................................................................................... 65
THE READING AND WRITING PROCESS .......................................................... 65
Learning outcomes for this unit ............................................................................. 66
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