COM3702 Assignment 3 (PORTFOLIO COMPLETE ANSWERS) Semester 2 2023 (247606) - DUE 3 OCTOBER 2023

COM3702 Assignment 3 (PORTFOLIO COMPLETE ANSWERS) Semester 2 2023 () - DUE 3 OCTOBER 2023. 100% TRUSTED Answers, guidelines, workings and references........1 INTRODUCTION [5] SEMESTER 2 NE=neNE ASSESSMENT 03 NE=neNE EXAMINATION PORTFOLIO NE=neNE 22 2 MEDIA POLICY AND REGULATION [20] 2.1 Internal and external media regulation Read the Film and Publication Bill to do the following: 2.1.1 Give a brief overview of the Bill and then discuss whether the Bill can be regarded as internal or external regulation. (5) 2.1.2 Write a critical discussion in which you demonstrate your understanding of freedom of expression and the limitations thereof. (5) 2.1.3 You should specify whether the Film and Publication Bill enhances or hinders freedom of expression. (5) 2.1.4 The discussion should briefly explain your understanding of the concept of public interest. Substantiate your answer by giving examples from the Bill. (5) Cite at least three (3) academic sources (this excludes the prescribed book and study guide). 3 MEDIA MANAGEMENT [15] 3.1 Media and communications market 3.1.1 Discuss the following characteristics of the media as a business and give examples of each: (10 1. Hybridisation 2. High-fixed costs 3. Creativity and uncertainty 4. Media products that have a once-off use 5. Concentration 3.1.2 Discuss the difference between intermedia competition and intermedia competition. (5) 4 REPRESENTATION [20] 4.1 Representation defined You are required to search and select advertisement with visuals (pictures) and text (written words). Thereafter, the following aspects need to be answered with theoretical concepts merged with practical integration from the advertisement. 4.1.1 Provide a definition/explanation of semiotics (with in-text references) and link this to practical examples from your advertisement. COM3702/101/3/2023 23 4.1.2 Provide 2 examples whereby you deconstruct the following from their selected advertisement namely. • Two connotative meanings: You must provide an explanation of connotation with practical examples from the advertisement. • Two mythical levels/meanings: You to provide an explanation of myth with practical examples from the advert. • Two ideological levels: You need to provide an explanation of ideology with practical examples from the advert. Remember the following: • Practical examples need to come from the selected advert and be referenced in full as well. • You must attach the advert to the assignment, or else zero will be awarded. 4.2 Media and the construction of identity [20] You are required to provide an explanation in an essay format, on the construction of identity from modernity to postmodernity and its movement towards cyber identity. In the age of COVID-19, cyber identity had emerged where medical care moved online, cyber identities emerged, infodemics evolved with information overload and authentic and fake news needed to be curbed. Your essay structure should include the following topics: • An introduction where you introduce your topic. In the introduction, you will also need to define identity and explain how it is created/constructed. (2) • A body with different paragraphs putting forward your discussion: o Explain how media has represented the COVID-19 illness in South Africa in relation to race, power orientation etc. (4) o Provide an explanation of identity and modernity in relation to the media representations of COVID-19. (4) o Provide an explanation of identity and postmodernity in relation to the media representations of COVID-19. (4) o Provide a detailed explanation of cyber identity and explain how information related to COVID-19 was spreading via different online platforms, where medical care was available online and the rise of infodemics and fake news emerged. (4) • A conclusion to conclude your essay and the point/context of your topic/discussion. (2) 24 4.3 Gender and the media [20] In this question you must write a critical discussion on the differences between feminism and masculinity, by focusing on the following: 4.3.1 Describe the stereotypes surrounding femininity and masculinity, with examples from your own experience. (8) 4.3.2 Critically discuss two types of feminism, indicating both types’ positive and negative aspects. (6) 4.3.3 Critically discuss two types of men or masculinity, which emerged in the 1960s as a response to feminism. As part of your critique, indicate any positive or negative aspects related to both types. (6) 4.4 Media and the environment [15] To answer this question, you are required to select an article related to floods that occurred in the KwaZulu Natal province in April 2022. Then do the following: 4.4.1 Provide a definition of environmental journalism and link this to the case of the KZN 2022 disaster floods. (3) 4.4.2 Provide a summary of your selected article related to the KZN floods that occurred in April 2022. (3) 4.4.3 Integrate Luhmann’s (1989) explanation of resonance in the case of your article. (3) 4.4.4 Provide an explanation of social change, global warming, climate change and its contribution to the KZN 2022 floods situation. (3) 4.4.5 Provide an explanation of how media has represented the case of the floods as a problem of nature: environmental disaster journalism and the economics of the media. (3) Remember to reference all sources mentioned. 4.5 Media and violence [20] In this question, you are required to select a television programme that displays violence You need to write an essay that critically discusses the difference between active and passive audience. Your essay structure should include the following topics: • An introduction where you present your topic, name of the selected television program and a summary of what the programme entails. For example, characters, plot, setting (location), props, along with others. COM3702/101/3/2023 25 • In the introduction you will also need to explain why you have classified the programme as violent. • In the body of the essay you need to provide a detailed discussion/explanation on the active audience concept, with practical examples from your selected programme. • In the discussion, you must provide an explanation of the Von Feilitizen debate and critiques of the active audience perspective. Thereafter link this discussion to your selected programme. • Write a conclusion where you take a stance in relation to violent television programmes and its effects on viewers, as well as how active audiences can overcome such situations. 5 CONCLUSION [5]