DPR3702 ASSIGNMENT 2 MEMO - SEMESTER 2 - 2023 - UNISA - (DETAILED ANSWERS WITH REFERENCES) - DISTINCTION GUARANTEED) ️️️️️- DUE 31 AUGUST 2023

DPR3702 ASSIGNMENT 2 MEMO - SEMESTER 2 - 2023 - UNISA - (DETAILED ANSWERS WITH REFERENCES) - DISTINCTION GUARANTEED) ️️️️️- DUE 31 AUGUST 2023 CONTACT STUDY BUDDY TUTORS TODAY! We provide you with professional University Homework Help, which are always custom Assignment/Portfolio Guidelines for University Students like you. Our Degree-holding Tutors are dedicated to your privacy, your success & your deadlines for Assignments/Portfolios. Our private tutors are available online 24/7! 100% pass rate! We provide assistance with all modules as well as all Degrees. We provide all the resources you need. Affordable rates. We have well experienced professional tutors with more than 10 years of experience. Request a FREE* word document format for any Assignment at Contact us today for more information and bookings for this Semester! :- E-mail : SECTION A: Public Relations in the arts, leisure, and entertainment industry Introduction [5 Marks] 1.1 Develop a public relations plan for the Sandton Jazz festival the plan should include four elements, namely research, objectives, programming, and evaluation. For more information on the heritage site visit Jazz lovers welcome the return of the Standard Bank Joy of Jazz | Fourways Review Please do not contact the organisation. Research [3] Objectives [2] Programming [6] Evaluation [3] 1.2 Click on the following hyperlink and read about tips for public relations practitioners who are working in the arts. Thereafter, summarise the article. [6] 6 show-stopping tips for PR pros in the entertainment industry - Agility PR Solutions 1.3 Compile a media database (list) of four arts, culture, and entertainment journalists. The database should indicate the names of the media organisations and the journalists. Do not include their contact details. To compile this database, refer to newspapers online on the entertainment sections, magazines and social media platforms. [6] 1.4 Compile a media monitoring report on an organisation in the arts, culture, and entertainment industry of your choice. To complete this task, you should look for stories on the organisation in newspapers and other forms of media. The report must indicate the name of the media organisation, tittle of the story, date of publication and the rating of the story. The report should contain at least three stories. [6] 1.5 Define the following types of celebrities with one example for each • Ascribed celebrity • Achieved celebrity. • Attributed celebrity (6) 1.6 Lady Zama is a celebrity in the music industry. He has approached you to become her PR person and you have been asked to explain why PR practitioners are important for the bottom line. (4) 1.7 Click on the following hyperlink and read about what a celebrity public relations representative does. Thereafter, summarise the article. 1.8 Describe an advertisement that you have read or seen that features a celebrity. In your description, you should indicate the names of the marketer and the celebrity. (4) 1.9 Makhzadzi is a South African music star who is billed to perform at the Mandela Day International Day celebrations on 18 July May 2023. As her publicist, develop a schedule of media interviews to generate pre-event publicity. The schedule should have at least five proposed media interviews. (10 Marks). Use the format below. Name of the Media Name of Show and host. Date and time 1.11 SELF-REFLECTION [2 MARKS] Self–reflection Activity. What is the most important information and what are the most important skills you have learnt from this learning unit? What were the main challenges you encountered as you worked through the learning unit? SECTION B: Ethics in Public Relations Question 1: In general, ethics can mean different things to different people and, as such, it is a very complex term and topic. Before we dwell much on this topic, it is important to note that it is beyond the scope of this learning unit to exhaustively discuss every aspect of ethics. Nonetheless, it is important to understand the basics of ethics. What is ethics? What do we consider to be right or wrong? How do people behave ethically?