CONTEXT
Assassin’s Creed
Email for advice, tips,
offers and more.
, PRODUCT CONTEXT
KEY FACTS USP- creating a game for a hand held device, offering a more
immersive for the evolving 'on the go' gaming market
Developed by Ubisoft – French global computer game
publisher (response to new trends in game consumption)
Released October 30th 2012, along with Assassin's RELEASE:
creed III – marketing strategy to benefit from
maximum exposure to thee key gaming industries : 1. Audiences can buy both versions
USA, Europe and Japan 2. Need a PS Vita to play the original, invest in HD
version for better quality to increase sales in
Originally exclusive to PS Vita but in 2014 was released consoles
in a modified HD version across a large range of 3. Could be purchased over the internet using outlets
consoles, including PS3, Xbox360 and Microsoft like Steam, Xbox Live and the PlayStation Network
windows 4. Owning both allows you to unlock bonus content
such as an exclusive mission
PS Vita version sold 1.5 million copies – second highest
selling game on PS vita
Designed to compete with Nintendo 3DS that was
released a year prior
Assassin’s Creed
Email for advice, tips,
offers and more.
, PRODUCT CONTEXT
KEY FACTS USP- creating a game for a hand held device, offering a more
immersive for the evolving 'on the go' gaming market
Developed by Ubisoft – French global computer game
publisher (response to new trends in game consumption)
Released October 30th 2012, along with Assassin's RELEASE:
creed III – marketing strategy to benefit from
maximum exposure to thee key gaming industries : 1. Audiences can buy both versions
USA, Europe and Japan 2. Need a PS Vita to play the original, invest in HD
version for better quality to increase sales in
Originally exclusive to PS Vita but in 2014 was released consoles
in a modified HD version across a large range of 3. Could be purchased over the internet using outlets
consoles, including PS3, Xbox360 and Microsoft like Steam, Xbox Live and the PlayStation Network
windows 4. Owning both allows you to unlock bonus content
such as an exclusive mission
PS Vita version sold 1.5 million copies – second highest
selling game on PS vita
Designed to compete with Nintendo 3DS that was
released a year prior
