Document1
OE102: Customer Insight Tooling
Business Studies Inholland Alkmaar
03-07-2023
1
,Document1
Titlepage
Inholland Alkmaar
Bachelor Business studies
OE102: Customer Insight Tooling
Alkmaar, 5 July 2023
Subject: OE102: Customer Insight Tooling
Teacher: Arlette ten Brink – van Wessel
Student: Dani Dorenbos
Student number: 671429
2
,Document1
Preface
The study presented in this report was commissioned by the Hogeschool van Inholland as part of the
OE102: Customer Insight Tooling course. The aim of the research was to provide an overview of the
technical aspects related to the Axel Arigato website, and I am pleased to report that the findings have
been successful in achieving this goal.
I would like to express my sincere gratitude to everyone who supported me throughout the research
process. Firstly, I am grateful to the Inholland University of Applied Sciences for providing me with the
opportunity to undertake this assignment.
I would also like to extend my appreciation to Mrs. Ten Brink-van Weersel, who provided me with
valuable guidance throughout the research project. Her constant availability and willingness to offer
advice and answer any questions that arose was greatly appreciated.
Dani Dorenbos
Alkmaar, July 2023
3
, Document1
Contents
Preface
Table of Contents
Digital Marketing & Content Marketing ................................................................................. 5
Search Engine Optimalization (SEO) ....................................................................................... 8
Search Engine Marketing (SEM) ............................................................................................ 10
Social Media marketing (SMM) ............................................................................................. 13
Website Development and Optimalization ............................................................................ 16
CRM ..................................................................................................................................... 18
E-mail Marketing .................................................................................................................. 21
Appendix Module 1 ............................................................................................................... 24
Appendix Module 2 ............................................................................................................... 38
Appendix Module 3 ............................................................................................................... 49
Appendix Module 4 ............................................................................................................... 75
Appendix Module 5 ............................................................................................................. 117
Appendix Module 6 ............................................................................................................. 133
Appendix Module 7 ............................................................................................................. 147
Appendix Google certificate ................................................................................................ 161
Bibliography ....................................................................................................................... 162
4
OE102: Customer Insight Tooling
Business Studies Inholland Alkmaar
03-07-2023
1
,Document1
Titlepage
Inholland Alkmaar
Bachelor Business studies
OE102: Customer Insight Tooling
Alkmaar, 5 July 2023
Subject: OE102: Customer Insight Tooling
Teacher: Arlette ten Brink – van Wessel
Student: Dani Dorenbos
Student number: 671429
2
,Document1
Preface
The study presented in this report was commissioned by the Hogeschool van Inholland as part of the
OE102: Customer Insight Tooling course. The aim of the research was to provide an overview of the
technical aspects related to the Axel Arigato website, and I am pleased to report that the findings have
been successful in achieving this goal.
I would like to express my sincere gratitude to everyone who supported me throughout the research
process. Firstly, I am grateful to the Inholland University of Applied Sciences for providing me with the
opportunity to undertake this assignment.
I would also like to extend my appreciation to Mrs. Ten Brink-van Weersel, who provided me with
valuable guidance throughout the research project. Her constant availability and willingness to offer
advice and answer any questions that arose was greatly appreciated.
Dani Dorenbos
Alkmaar, July 2023
3
, Document1
Contents
Preface
Table of Contents
Digital Marketing & Content Marketing ................................................................................. 5
Search Engine Optimalization (SEO) ....................................................................................... 8
Search Engine Marketing (SEM) ............................................................................................ 10
Social Media marketing (SMM) ............................................................................................. 13
Website Development and Optimalization ............................................................................ 16
CRM ..................................................................................................................................... 18
E-mail Marketing .................................................................................................................. 21
Appendix Module 1 ............................................................................................................... 24
Appendix Module 2 ............................................................................................................... 38
Appendix Module 3 ............................................................................................................... 49
Appendix Module 4 ............................................................................................................... 75
Appendix Module 5 ............................................................................................................. 117
Appendix Module 6 ............................................................................................................. 133
Appendix Module 7 ............................................................................................................. 147
Appendix Google certificate ................................................................................................ 161
Bibliography ....................................................................................................................... 162
4
