CHAPTER OPENING AND CLOSING CASES
CHAPTER 1
The Globalized Business of Sports p. 2-5
Illustrates the growth and reasons for globalization of player nationality, team ownership,
television coverage, sponsors, and recruitment of new talent and audiences.
Carnival Cruise Lines p. 24-29
Depicts operations of the largest cruise line company, which searches worldwide for
crews, supplies, ships, and customers while operating routes throughout the world from a
flag-of-convenience country.
CHAPTER 2
Saudi Arabia’s Dynamic Culture p. 46-50
Demonstrates the dynamics and regional differences in culture within Saudi Arabia and
companies’ adjustments to operations therein.
Tesco PLC: Leveraging Global Knowledge p. 78-82
Professors Mary Yoko Brannen and Terence Mughan at the University of Victoria (Canada)
wrote this case that describes a company’s use of a team from foreign subsidiaries in
different countries to observe and report on headquarters’ country operations in an effort
to improve those operations and help bring about a more unified global corporate culture.
CHAPTER 3
,China—Complicated Risks, Big Opportunities p. 88-91
Profiles the legacies, status, and likely path of development of China’s economic context
and legal system. Considers the implications to investors in terms of likely opportunities
and risks.
It’s a Knockoff World p. 126-129
Addresses the issue and implications of digital piracy, with a particular eye on the realm
of consumer markets. Profiles the actions, actors, context, and institutions that are
involved in global piracy. Highlights moral ambiguities, depending upon one’s position
and placement in the world, which can confuse interpretation of piracy.
CHAPTER 4
The Comeback Accelerates p. 136-141
Profiles the features and performance of emerging economies against the backdrop of
unprecedented and unusual macroeconomic relationships. Places the recent activities of
the emerging economies in a millennial historical context. Highlights implications to the
market environments and business practices in the West.
The BRICs: Vanguard of the Revolution p. 175-180
Evaluates general trends in emerging economies by focusing on specific circumstances in
the so-called vanguard of the revolution, namely Brazil, Russia, India, and China.
Highlights the opportunities and constraints that shape our interpretation of their
economic performance and potential. Highlights implications of their ascendancy to
established markets.
CHAPTER 5
,Costa Rica’s Trade Evolution p. 186-191
Illustrates the application of trade theories to the policies of the Costa Rican government
over a period of time, especially as these policies have served to transform Costa Rican
dependence more on high-technology production.
Ecuador: A Rosy Export Future? p. 218-225
Describes the natural and acquired advantages that have made Ecuador a leading global
exporter of roses, along with the complexities of planning production and sales for a
highly perishable product that is largely bought with discretionary income.
CHAPTER 6
The U.S. –Vietnamese Catfish Dispute p. 229-232
Discusses the ongoing trade disputes between Vietnam and the United States with
emphasis on various protective arguments that U.S. producers have invoked to limit
catfish imports from Vietnam.
U.S.–Cuban Trade: When Does a Cold War Strategy Become a Cold War Relic?
p. 250-256
Traces the strategic ramifications of business between Cuba and the United States within
the context of the debate over sustained embargo versus trade normalization.
CHAPTER 7
Toyota’s European Drive p. 260-262
Illustrates how Japanese auto companies, such as Toyota, are responding to the expansion
, of the European Union and the reduction of tariff barriers on Japanese autos.
Walmart’s Expansion into Mexico and Central America p. 290-294
Describes Walmart’s strategy of growth in Mexico due to NAFTA and its expansion into
Central America. It also briefly examines the problems Walmart ran into as some
executives in Mexico allegedly paid bribes to get permission to open facilities.
CHAPTER 8
Going Down to the Wire in the Money-Transfer Market p. 296-300
Demonstrates how people can move money from country to country, spotlighting the
movement of funds by Mexicans working in the United States to their families back in
Mexico, using services provided by Western Union.
Do Yuan to Buy Some Renminbi? p. 320-325
Analyzes the restructuring of the Chinese currency and discusses the effects this
restructuring is having on China’s economy.
CHAPTER 9
El Salvador Adopts the U.S. Dollar p. 330-332
Illustrates the pros and cons of dollarization as El Salvador has adopted the U.S. dollar as
its currency.
Welcome to the World of Sony—Unless the Falling Yen Rises Again p. 357-362
Illustrates how the global economic crisis and the rising value of the yen hurt Sony in
export markets and its reported financial results but how that reversed when the yen
began falling in late 2012.
CHAPTER 1
The Globalized Business of Sports p. 2-5
Illustrates the growth and reasons for globalization of player nationality, team ownership,
television coverage, sponsors, and recruitment of new talent and audiences.
Carnival Cruise Lines p. 24-29
Depicts operations of the largest cruise line company, which searches worldwide for
crews, supplies, ships, and customers while operating routes throughout the world from a
flag-of-convenience country.
CHAPTER 2
Saudi Arabia’s Dynamic Culture p. 46-50
Demonstrates the dynamics and regional differences in culture within Saudi Arabia and
companies’ adjustments to operations therein.
Tesco PLC: Leveraging Global Knowledge p. 78-82
Professors Mary Yoko Brannen and Terence Mughan at the University of Victoria (Canada)
wrote this case that describes a company’s use of a team from foreign subsidiaries in
different countries to observe and report on headquarters’ country operations in an effort
to improve those operations and help bring about a more unified global corporate culture.
CHAPTER 3
,China—Complicated Risks, Big Opportunities p. 88-91
Profiles the legacies, status, and likely path of development of China’s economic context
and legal system. Considers the implications to investors in terms of likely opportunities
and risks.
It’s a Knockoff World p. 126-129
Addresses the issue and implications of digital piracy, with a particular eye on the realm
of consumer markets. Profiles the actions, actors, context, and institutions that are
involved in global piracy. Highlights moral ambiguities, depending upon one’s position
and placement in the world, which can confuse interpretation of piracy.
CHAPTER 4
The Comeback Accelerates p. 136-141
Profiles the features and performance of emerging economies against the backdrop of
unprecedented and unusual macroeconomic relationships. Places the recent activities of
the emerging economies in a millennial historical context. Highlights implications to the
market environments and business practices in the West.
The BRICs: Vanguard of the Revolution p. 175-180
Evaluates general trends in emerging economies by focusing on specific circumstances in
the so-called vanguard of the revolution, namely Brazil, Russia, India, and China.
Highlights the opportunities and constraints that shape our interpretation of their
economic performance and potential. Highlights implications of their ascendancy to
established markets.
CHAPTER 5
,Costa Rica’s Trade Evolution p. 186-191
Illustrates the application of trade theories to the policies of the Costa Rican government
over a period of time, especially as these policies have served to transform Costa Rican
dependence more on high-technology production.
Ecuador: A Rosy Export Future? p. 218-225
Describes the natural and acquired advantages that have made Ecuador a leading global
exporter of roses, along with the complexities of planning production and sales for a
highly perishable product that is largely bought with discretionary income.
CHAPTER 6
The U.S. –Vietnamese Catfish Dispute p. 229-232
Discusses the ongoing trade disputes between Vietnam and the United States with
emphasis on various protective arguments that U.S. producers have invoked to limit
catfish imports from Vietnam.
U.S.–Cuban Trade: When Does a Cold War Strategy Become a Cold War Relic?
p. 250-256
Traces the strategic ramifications of business between Cuba and the United States within
the context of the debate over sustained embargo versus trade normalization.
CHAPTER 7
Toyota’s European Drive p. 260-262
Illustrates how Japanese auto companies, such as Toyota, are responding to the expansion
, of the European Union and the reduction of tariff barriers on Japanese autos.
Walmart’s Expansion into Mexico and Central America p. 290-294
Describes Walmart’s strategy of growth in Mexico due to NAFTA and its expansion into
Central America. It also briefly examines the problems Walmart ran into as some
executives in Mexico allegedly paid bribes to get permission to open facilities.
CHAPTER 8
Going Down to the Wire in the Money-Transfer Market p. 296-300
Demonstrates how people can move money from country to country, spotlighting the
movement of funds by Mexicans working in the United States to their families back in
Mexico, using services provided by Western Union.
Do Yuan to Buy Some Renminbi? p. 320-325
Analyzes the restructuring of the Chinese currency and discusses the effects this
restructuring is having on China’s economy.
CHAPTER 9
El Salvador Adopts the U.S. Dollar p. 330-332
Illustrates the pros and cons of dollarization as El Salvador has adopted the U.S. dollar as
its currency.
Welcome to the World of Sony—Unless the Falling Yen Rises Again p. 357-362
Illustrates how the global economic crisis and the rising value of the yen hurt Sony in
export markets and its reported financial results but how that reversed when the yen
began falling in late 2012.
