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COM2602 Assignment 1 Semester 2 2023 (CORRECT ANSWERS)

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COM2602 Assignment 1 Semester 2 2023 (CORRECT ANSWERS) QUESTIONS ASKED: ASSIGNMENT 01: WRITTEN ASSIGNMENT DUE DATE: Check online for the due date *** COMPULSORY FOR EXAMINATION ADMISSION *** Mark allocation for Assignment 01 Question 1 25 marks Question 2 25 marks Question 3 25 marks Question 4 15 marks Technical presentation 10 marks TOTAL 100 marks Assignment 01 Technical presentation requirements • Your assignment MUST include the following technical aspects: • a cover page • a declaration that it is your own work that you are submitting • a table of contents • an introduction • a conclusion • a list of sources consulted • Each of these elements is worth several marks. Tutorial Letter 301 (CMNALLE/301) contains examples of each of these items and their correct presentation. Please study Tutorial Letter 301 (CMNALLE/301) before you attempt Assignment 01 and ensure that you are familiar with the examples given there. 14 QUESTION 1 COMMUNICATION IN THE ORGANISATION 1.1 You are a manager at Ngwanango Communications, an organisational communications teaching and training firm based in Pretoria. You are tasked with introducing the Organisational Communication chapter to first year student, giving an overview of what organisational communication is, and its constituent fields. While preparing your presentation slides name and discuss each of the five fields and provide real practical examples for each. (16) 1.2 Briefly explain each of the following concepts of strategy and indicate the levels of strategy they are connected to: 1.2.1 Strategy communication (3) 1.2.2 Communication strategy (3) 1.2.3 Communication of strategy (3) [25] QUESTION 2 THE RATIONALE FOR INTEGRATING ORGANISATIONS’ COMMUNICATION According to Angelopulo and Barker (2013:41), communication integration “has its origins in marketing communication and has expanded to include a full range of organisational communication fields”. In an effort to ensure maximum communication impact and message consistency, organisations across all sectors of the economy are beginning to embrace communication integration. You are the head of marketing and communication at a multi-campus college for further education and training. The college’s communication campaigns have been characterised by message inconsistencies and lack of synergy. This is because the college has managed its communication efforts in an uncoordinated way, leaving it to individual managers to decide on how to communicate. To make matters worse, the top management of the college does not understand the concept of communication integration with special reference to its definition, historical development and alignment of messages from various sources. As the head of marketing and communication at the college, you should do the following: 2.1 Define communication integration. (5) 2.2 Describe the alignment of messages from all sources. In your discussion, provide practical examples drawn from the scenario. (20) [25] QUESTION 3 COMMUNICATION INTEGRATION PROCESSES AND MANAGEMENT 3.1 You are the new communications manager of an International company and have decided to introduce the concept of communication integration. Explain, with examples to the board how you would implement integration using the ten divers of integration. (25) [25] COM2602/101/3/2023 15 QUESTION 4 INTEGRATED COMMUNICATION MEASUREMENT 4.1 Looking at dimensions of integrated communication evaluation and measurement, it has been observed that there are two ways of evaluating IMC, briefly discuss two ways in which IMC is evaluated. (6) 4.2 Discuss the three primary research tools used in the IM audit and provide examples for each tool. (9) [15] TECHNICAL PRESENTATION [10] TOTAL [100]

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, QUESTION 1 COMMUNICATION IN THE ORGANISATION 1.1 You are a manager at
Ngwanango Communications, an organisational communications teaching and
training firm based in Pretoria. You are tasked with introducing the Organisational
Communication chapter to first year student, giving an overview of what
organisational communication is, and its constituent fields. While preparing your
presentation slides name and discuss each of the five fields and provide real
practical examples for each. (16)


Title: Organisational Communication: An Overview and Constituent Fields
Slide 1: Introduction
 Welcome students to Ngwanango Communications.
 Introduce the topic: Organisational Communication.
Slide 2: What is Organisational Communication?
 Definition: Organisational Communication refers to the exchange of information,
ideas, and messages within and among individuals and groups in an organization to
achieve common goals.
 Key elements: Sender, Receiver, Message, Channel, Feedback, and Context.
 Importance: Efficient communication enhances productivity, collaboration, and
employee satisfaction.
Slide 3: Five Fields of Organisational Communication
1. Internal Communication:
 Definition: Communication within an organization among employees, management,
and different departments.
 Example: Sending company-wide emails, holding team meetings, using instant
messaging tools for internal discussions.
2. External Communication:
 Definition: Communication between the organization and external entities such as
customers, suppliers, media, and the public.
 Example: Handling customer inquiries through email or social media, press
releases, advertising campaigns.
3. Crisis Communication:
 Definition: Communication strategies employed during crises or emergencies to
protect the organization's reputation and address potential damages.
 Example: Crafting press statements to address a product recall, coordinating with
media to provide accurate information during a natural disaster.
4. Intercultural Communication:

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