CPCM Course 6 Promotion Analysis Techniques Questions With Complete Solutions

Select the answer below that is LEAST correct regarding retailer's promotion management applications. A. Promotion management applications allow for automation of planning, executing, and reviewing promotional events. B. Applications can measure inventory levels, promotional planning, ad planning, and promotional tracking. C. There are a standard set of promotion management applications across most retailers. D. Promotion management applications vary significantly across retailers. correct answer: C. There are a standard set of promotion management applications across most retailers. If a product sells $400,000 in total dollar sales for a week, and $80,000 is incremental, what is the subsidy for the promotion week? Type the correct numerical answer in the space below (no decimal places or symbols). correct answer: 80 (WORK= (80,000/400,000)*100=20 % incremental / 100-20=80) Which of the following measure is LEAST relevant when completing a topline promotional assessment at a brand and segment level for a 52-week time period? A. % sold on incremental sales B. Lift factor C. Display % change D. Fair share index E. Promotional ad % change correct answer: B. Lift factor True or false. Promotions affect the total product supply chain. correct answer: True (Promotions)