CAN THINKFIC STAY AHEAD OF THE CURVE IN ABOOMING INDUSTRY?

Can Thinkfic stay Ahead of the Curve in a Booming Industry? With the advancement and growth in technology, Thinkfic provides businesses and people create online courses using existing knowledge and bringing it to their audience from their brand. ThinKfic essentially provides teachers' tools in every step from course creation to post the course's launch. It is generally for authorities who need to share their information online or create education as a part of their current business. Thinkfic is used to teach almost anything from playing the guitar to enhancing digital skills ("What is Thinkific?", 2020). Currently, more than 51,000 content creators deliver tutoring in 165 countries, generating over 340 million dollars in products value, and according to Nath (2020), that number will be more than over $500 million this year (Nath, 2020). With their continual growth, Thinkfic managed to get new funding of 22 million dollars. Their continued growth in mind begs the question of whether Thinkfic can stay ahead of the curve in this growing industry. This essay aims to provide evidence that guarantees the growth and success of Thinkfic based on Handys sigmoid curve and Kaplan and Nortons scorecard theory to estimate business performance.