Summary Services Marketing
Chapter 1 Creating Value in the Service Economy
Size of the global service sector is increasing in almost all countries in the world.
The relative share of employment between agriculture, manufacturing and services changes
over time:
Services account for more than 60% of total global GDP.
New job creation comes mainly from services. For example knowledge-based industries.
T-shaped employees are needed: they need a deep understanding of their won discipline, as
well as a basic understanding of service-related topics in other disciplines.
Principal industries of the service sector (in order of contribution to US GDP)
o Government services
o Real estate
o Business and professional services
o Wholesale and retail trade
o Transport, utilities and communications
o Finance and insurance
o Healthcare services
o Accommodations and food services
o Arts, entertainment and recreation service
o Other private sector services
NAICS is a classification system to classify services for the three North American Free Trade
Agreement (NAFTA) countries (p. 12)
1
Chapter 1 Creating Value in the Service Economy
Size of the global service sector is increasing in almost all countries in the world.
The relative share of employment between agriculture, manufacturing and services changes
over time:
Services account for more than 60% of total global GDP.
New job creation comes mainly from services. For example knowledge-based industries.
T-shaped employees are needed: they need a deep understanding of their won discipline, as
well as a basic understanding of service-related topics in other disciplines.
Principal industries of the service sector (in order of contribution to US GDP)
o Government services
o Real estate
o Business and professional services
o Wholesale and retail trade
o Transport, utilities and communications
o Finance and insurance
o Healthcare services
o Accommodations and food services
o Arts, entertainment and recreation service
o Other private sector services
NAICS is a classification system to classify services for the three North American Free Trade
Agreement (NAFTA) countries (p. 12)
1
