P2, P3, M1, D1 - Business of Travel and Tourism - $11.36   Add to cart

Essay

P2, P3, M1, D1 - Business of Travel and Tourism

BTEC Travel and Tourism Level 3 - The Business of Travel and Tourism - P2, P3, M1, D1 For P2, learners should describe the organisational and financial characteristics of two different types of travel and tourism organisations with different structures. For example, they could select a medium national private limited company involved in outbound tourism and a local partnership involved in domestic tourism. All items of range must be included in the description. If the two organisations selected do not offer the opportunity to cover all the items of range, these items can be covered through other organisations. For P3, learners should review the methods and opportunities used to gain competitive advantage and achieve aims by different types of travel and tourism organisations and provide examples to cover all types of aims, ie financial, image, products. Learners can use the same organisations as for P2 or other organisations in the sector to ensure full coverage of range. The examples provided must be sufficiently detailed to demonstrate that the learner understands how the method or opportunity has achieved the aim. For example, provide details about how an independent travel agent has used advertising to promote its image as being an agent that can put together a customised holiday because they have more expertise than the multiple agent – ‘book with the experts for tailor made holidays designed to suit your needs’. M1 progresses from P2 and P3 and learners should compare the financial and organisational characteristics of two travel and tourism organisations that have different business structures, eg companies, partnerships, government controlled, memberships. Learners should then compare the methods and opportunities they have used to gain competitive advantage to achieve aims. The two organisations selected for P2 and P3 can be used and it is expected that all items of range as listed for P2 and P3 will be covered in the comparison. For D1, learners must demonstrate that they are able to evaluate links between the organisational and financial characteristics of an organisation and how this has helped the organisation to be successful in gaining competitive advantage to achieve their aims. For example, a small independent travel agent has become part of a consortium in order to compete with those agencies owned by large international integrated PLCs. As part of a consortium they can offer better commission levels and better deals to customers and so increase revenue. A large international tour operator, a PLC, aims to present an image of being a responsible tour operator with an awareness of the need to be environmentally friendly. The tour operator, because it is a PLC, has the capacity to launch a focused advertising and promotional campaign to raise its image and specifically train and develop its staff to promote the image. Learners should provide examples to cover all three types of aim, ie financial, image and products. Learners can use the organisations covered in P2 and P3 or other organisations in order to fully cover the range. The evaluation must be in depth and demonstrate a thorough understanding of the characteristics and the methods and opportunities utilised to be successful in today’s travel and tourism business environment.

Preview 1 out of 12  pages

Lisa66

Also available in bundle (1)

Unit 2 - The Business of Travel and Tourism

$ 16.40   $ 13.25

25x sold

2 items
  • 1. Presentation - P1 - business of travel and tourism
  • 2. Essay - P2, p3, m1, d1 - business of travel and tourism

20  reviews

By: dreammytinktong • 11 months ago

By: pamelahamilton55 • 1 year ago

By: Lisa66 • 1 year ago

This work's met all criteria stated in the description. May I ask what was your problem with it?

By: moulayomara • 1 year ago

By: badboy123 • 1 year ago

By: Lisa66 • 1 year ago

Hey, I have achieved all the criteria mentioned in the description by real examiners.

By: alexsilbey • 1 year ago

By: bentwarrowsmith • 1 year ago

Show more reviews  

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 300,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

$ 11.36  29x  sold
  • (20)
  Add to cart