BUAD 331 Exam 1 Questions And Answers
Supply chain management refers to a relatively new business phenomenon: correct answer: the management of upstream and downstream relationships with suppliers and customers to deliver superior customer value at less cost to the supply chain as a whole
Which of the following is not an element of the integrated supply chain for General Mills' Honey Nut Cheerios? correct answer: dairy cow farmers
The "Great Divide" in the supply chain occurs between correct answer: demand-focused activities and supply-focused activities
A firm is a recognized cost leader but has a strategic goal to become a cost and service leader. What is one initiative that could be planned and implemented to achieve this goal? correct answer: offer customized services to key customers
Which economic utilities are associated with supply chain management? correct answer: form, time, and place
Which economic reason is NOT a reason for students to buy textbooks on Amazon.com? correct answer: form
Supply chain management: correct answer: extends the linking and coordination of materials management, manufacturing management and distribution upstream to suppliers and downstream to customers
Logistics/supply chain management is closely ties with marketing as it typically fills which "P"? correct answer: place
The separation between demand-focused activities and supply-
focused activities is sometimes referred to as: correct answer: the Great Divide
Two kinds of customers walk into the Grizzly Fly-Fishing Shop:
college freshmen taking a first-time class and high-end professional executives with fishing experience. In order to deliver the most value to each of these customers, John (the store owner) should: correct answer: focus on creating supply chains that deliver the specific form, time and place utility that each customer segment is looking for, at a price that each segment is willing to pay
Among the following examples, which refers most closely to the
place utility that supply chains provide? correct answer: an Australian grocery store provides food in remote towns
A Wall Street Journal article reports on Delta's recent investment in luggage tracking, switching to baggage tags with radio-frequency ID chips embedded. This will allow the airline to accurately track customers' baggage in real time. Even though
the new technology costs a great deal, Delta could save on fewer
luggage claims and deliveries. What does this example imply? correct answer: companies need to evaluate cost-to-serve versus
perceived benefits
Supply chain management refers to a relatively new business phenomenon: correct answer: the management of upstream and downstream relationships with suppliers and customers to deliver superior customer value at less cost to the supply chain as a whole
Which of the following is not an element of the integrated supply chain for General Mills' Honey Nut Cheerios? correct answer: dairy cow farmers
The "Great Divide" in the supply chain occurs between correct answer: demand-focused activities and supply-focused activities
A firm is a recognized cost leader but has a strategic goal to become a cost and service leader. What is one initiative that could be planned and implemented to achieve this goal? correct answer: offer customized services to key customers
Which economic utilities are associated with supply chain management? correct answer: form, time, and place
Which economic reason is NOT a reason for students to buy textbooks on Amazon.com? correct answer: form
Supply chain management: correct answer: extends the linking and coordination of materials management, manufacturing management and distribution upstream to suppliers and downstream to customers
Logistics/supply chain management is closely ties with marketing as it typically fills which "P"? correct answer: place
The separation between demand-focused activities and supply-
focused activities is sometimes referred to as: correct answer: the Great Divide
Two kinds of customers walk into the Grizzly Fly-Fishing Shop:
college freshmen taking a first-time class and high-end professional executives with fishing experience. In order to deliver the most value to each of these customers, John (the store owner) should: correct answer: focus on creating supply chains that deliver the specific form, time and place utility that each customer segment is looking for, at a price that each segment is willing to pay
Among the following examples, which refers most closely to the
place utility that supply chains provide? correct answer: an Australian grocery store provides food in remote towns
A Wall Street Journal article reports on Delta's recent investment in luggage tracking, switching to baggage tags with radio-frequency ID chips embedded. This will allow the airline to accurately track customers' baggage in real time. Even though
the new technology costs a great deal, Delta could save on fewer
luggage claims and deliveries. What does this example imply? correct answer: companies need to evaluate cost-to-serve versus
perceived benefits
