Your name: Date of submission:
Amy 28 May 2023
Choose ONE of the following TEFL business areas. Base your responses for ALL sections of the assignment on the business area you
choose:
Option 1:
Online TEFL students in Asia and/or Europe
Option 2:
In-person TEFL lessons for non-native English speakers
Option 3:
Specialist TEFL lessons for Business English and/or IELTS students
WHICH OPTION HAVE YOU CHOSEN?
Option 1:
Online TEFL students in Europe
pg. 1 Lesson plan V260423
, MARKET ANALYSIS (125 – 175 words, including SWOT)
Summarise your evaluation of the internal, external and macro factors that will inform your business plan. Present this in a SWOT
analysis.
The European market for online TEFL services is experiencing growth as more students are actively seeking to enhance their English
language skills. This rising demand is influenced by various factors, including globalization, the increasing significance of English in the
job market, and a desire for greater international mobility. The primary sources of demand are countries like Poland, Turkey, and the
Czech Republic. The successful launch and expansion of such a business can be affected by internal factors such as resources,
operations, and management. Moreover, external factors like industry conditions, technology advancements, and the socioeconomic
and demographic characteristics of the target market will also impact the demand for the service. Adhering to laws and regulations is
of utmost importance. Additionally, macro factors such as the global economic, political, social environment, cultural and educational
aspects, as well as the integration of technology, will significantly influence the success of the business. New ventures must navigate a
competitive market and address potential challenges, such as economic downturns and the emergence of new technologies.
Strengths Weaknesses
• There is a notable opportunity for expansion due to the • New businesses may struggle to distinguish themselves
increasing demand for English language education in Europe. due to intense competition in the online TEFL market.
• The availability of flexible, self-paced courses makes them • The expense associated with technology and internet
connectivity can hinder the ability to reach certain
appealing to both working professionals and non-traditional
prospective students.
students.
pg. 2 Lesson plan V260423
Amy 28 May 2023
Choose ONE of the following TEFL business areas. Base your responses for ALL sections of the assignment on the business area you
choose:
Option 1:
Online TEFL students in Asia and/or Europe
Option 2:
In-person TEFL lessons for non-native English speakers
Option 3:
Specialist TEFL lessons for Business English and/or IELTS students
WHICH OPTION HAVE YOU CHOSEN?
Option 1:
Online TEFL students in Europe
pg. 1 Lesson plan V260423
, MARKET ANALYSIS (125 – 175 words, including SWOT)
Summarise your evaluation of the internal, external and macro factors that will inform your business plan. Present this in a SWOT
analysis.
The European market for online TEFL services is experiencing growth as more students are actively seeking to enhance their English
language skills. This rising demand is influenced by various factors, including globalization, the increasing significance of English in the
job market, and a desire for greater international mobility. The primary sources of demand are countries like Poland, Turkey, and the
Czech Republic. The successful launch and expansion of such a business can be affected by internal factors such as resources,
operations, and management. Moreover, external factors like industry conditions, technology advancements, and the socioeconomic
and demographic characteristics of the target market will also impact the demand for the service. Adhering to laws and regulations is
of utmost importance. Additionally, macro factors such as the global economic, political, social environment, cultural and educational
aspects, as well as the integration of technology, will significantly influence the success of the business. New ventures must navigate a
competitive market and address potential challenges, such as economic downturns and the emergence of new technologies.
Strengths Weaknesses
• There is a notable opportunity for expansion due to the • New businesses may struggle to distinguish themselves
increasing demand for English language education in Europe. due to intense competition in the online TEFL market.
• The availability of flexible, self-paced courses makes them • The expense associated with technology and internet
connectivity can hinder the ability to reach certain
appealing to both working professionals and non-traditional
prospective students.
students.
pg. 2 Lesson plan V260423
