t
en
nm
ro
Please check the examination details below before entering your candidate information
vi
En
Candidate surname Other names
e
iv
it
Centre Number Candidate Number
Pearson Edexcel
et
mp
co
Level 3 GCE
in
a
Friday 5 June 2020
ss
ne
si
Paper Reference 9BS0/03
bu
Morning (Time: 2 hours)
ng
Business
ti
ga
ti
Advanced
20 es
20 nv
Paper 3: Investigating business in a competitive
I
environment
You must have: Total Marks
Insert (enclosed)
Instructions
• Use black ink or ball-point pen.
• centrethe
Fill in boxes at the top of this page with your name,
number and candidate number.
• Answer all questions.
• Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• your answers if you have time at the end.
Check
Turn over
*P61847RA0128*
P61847RA
©2020 Pearson Education Ltd.
1/1/1/1/1/1/1/1/1
, t
en
nm
ro
vi
En
Answer ALL questions.
e
iv
SECTION A
it
et
mp
Read the following extracts (A to D) before answering Question 1.
co
a Write your answers in the spaces provided.
in
ss
Extract A
ne
si
UK’s live entertainment industry revenue hits new highs in 2017
bu
ng
The West End, London debut of the hit Broadway musical Hamilton, mega concerts by U2
ti
and Guns N’ Roses and the return of Star Wars helped boost the UK’s live entertainment
ga
ti
sector to a record £17bn in revenues last year. Growth will continue this year as the UK’s
20 es
live entertainment economy – which ranges from cinema visits to attending music and 5
20 nv
arts festivals and live tours of TV shows including The X Factor – is forecast to surge by
I
another £400m.
Revenue from live performances, such as concerts or the theatre, reached £2.1bn last
year and is expected to grow a further 7% in 2018, according to a report from Deloitte.
(Source: https://www.theguardian.com/media/2018/jan/19/uks-
live-entertainment-industry-hits-new-highs)
Extract B
Forecast UK consumer spending habits in 2022*
-2.0% 5.8% -24.1% £0.4bn
Digital music
-2.6% downloading
£2bn £5bn
£1.3bn Newspaper Video
Magazines 34.5%
games
£1.2bn
0.9% VR
0.3%
£5bn
Books £1.2bn
Live music
2.6% 18.9% 7.4% -1.7%
£1.4bn £9bn
Digital music £2bn Traditional
£1.5bn OTT** video
Cinema streaming TV and
home video
*when compared to 2018
**OTT stands for ‘over-the-top’, the term used for the delivery of film and TV content
through the internet with companies such as Netflix or Amazon Prime, without requiring
users to subscribe to a traditional cable or satellite pay-TV service such as Sky or BT Vision.
(Source: https://www.pwc.co.uk/industries/entertainment-media/
insights/entertainment-media-outlook.html)
2
*P61847RA0228*
, t
en
nm
ro
vi
En
Extract C
e
iv
ITV Chief: Now is last chance to build British challenger to Netflix
it
et
mp
The new Chief Executive of ITV, Carolyn McCall, declared that building a UK subscription
co
video-on-demand service is a priority in order to compete with the US-based streaming
a
superpowers Netflix and Amazon.
in
ss
Netflix’s core US market is close to saturation, so its international markets are driving 5
ne
growth. UK viewers are flocking to the US giant: Netflix has almost 10 million UK
si
bu
subscribers, compared to Sky’s 9.6 million pay-TV and Amazon Prime Video’s 7.3 million
ng
subscribers.
ti
ga
McCall said ‘to provide the depth and breadth of programmes for an ITV subscription
ti
video-on-demand service, programmes that were previously licensed to Netflix must 10
20 es
20 nv
instead be kept by ITV. This means no more deals such as licensing Love Island, the
I
ITV2 reality TV show, to Netflix.
‘The best chance of creating a viable rival to Netflix is for the UK’s public service
broadcasters (PSBs) to join forces’. However, she conceded that a joint venture between
the publicly-listed ITV, the licence fee funded BBC and state-owned commercially funded 15
Channel 4 – is proving difficult.
‘We all have different ownership structures and we all have slightly different objectives.’
ITV has Britbox, a joint venture streaming service with the BBC. However, it is available
only in the US. In 2007 the BBC, Channel 4 and ITV created the OTT service Kangaroo, but
it was ultimately blocked by the UK competition regulator in 2009. 20
Netflix plans to raise $2bn so it can invest in producing new programmes. The costs of
its streaming services amount to $30bn – higher than the annual revenue it expects to
receive from its 130 million users in 190 countries across the world, with the US its
largest market.
(Sources: https://www.theguardian.com/business/2018/oct/21/itv-chief-now-is-last-
chance-to-build-british-challenger-to-netflix? and https://www.theguardian.com/
media/2018/oct/22/netflix-plans-to-raise-2bn-as-it-invests-in-new-content)
*P61847RA0328*
3
Turn over
en
nm
ro
Please check the examination details below before entering your candidate information
vi
En
Candidate surname Other names
e
iv
it
Centre Number Candidate Number
Pearson Edexcel
et
mp
co
Level 3 GCE
in
a
Friday 5 June 2020
ss
ne
si
Paper Reference 9BS0/03
bu
Morning (Time: 2 hours)
ng
Business
ti
ga
ti
Advanced
20 es
20 nv
Paper 3: Investigating business in a competitive
I
environment
You must have: Total Marks
Insert (enclosed)
Instructions
• Use black ink or ball-point pen.
• centrethe
Fill in boxes at the top of this page with your name,
number and candidate number.
• Answer all questions.
• Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• your answers if you have time at the end.
Check
Turn over
*P61847RA0128*
P61847RA
©2020 Pearson Education Ltd.
1/1/1/1/1/1/1/1/1
, t
en
nm
ro
vi
En
Answer ALL questions.
e
iv
SECTION A
it
et
mp
Read the following extracts (A to D) before answering Question 1.
co
a Write your answers in the spaces provided.
in
ss
Extract A
ne
si
UK’s live entertainment industry revenue hits new highs in 2017
bu
ng
The West End, London debut of the hit Broadway musical Hamilton, mega concerts by U2
ti
and Guns N’ Roses and the return of Star Wars helped boost the UK’s live entertainment
ga
ti
sector to a record £17bn in revenues last year. Growth will continue this year as the UK’s
20 es
live entertainment economy – which ranges from cinema visits to attending music and 5
20 nv
arts festivals and live tours of TV shows including The X Factor – is forecast to surge by
I
another £400m.
Revenue from live performances, such as concerts or the theatre, reached £2.1bn last
year and is expected to grow a further 7% in 2018, according to a report from Deloitte.
(Source: https://www.theguardian.com/media/2018/jan/19/uks-
live-entertainment-industry-hits-new-highs)
Extract B
Forecast UK consumer spending habits in 2022*
-2.0% 5.8% -24.1% £0.4bn
Digital music
-2.6% downloading
£2bn £5bn
£1.3bn Newspaper Video
Magazines 34.5%
games
£1.2bn
0.9% VR
0.3%
£5bn
Books £1.2bn
Live music
2.6% 18.9% 7.4% -1.7%
£1.4bn £9bn
Digital music £2bn Traditional
£1.5bn OTT** video
Cinema streaming TV and
home video
*when compared to 2018
**OTT stands for ‘over-the-top’, the term used for the delivery of film and TV content
through the internet with companies such as Netflix or Amazon Prime, without requiring
users to subscribe to a traditional cable or satellite pay-TV service such as Sky or BT Vision.
(Source: https://www.pwc.co.uk/industries/entertainment-media/
insights/entertainment-media-outlook.html)
2
*P61847RA0228*
, t
en
nm
ro
vi
En
Extract C
e
iv
ITV Chief: Now is last chance to build British challenger to Netflix
it
et
mp
The new Chief Executive of ITV, Carolyn McCall, declared that building a UK subscription
co
video-on-demand service is a priority in order to compete with the US-based streaming
a
superpowers Netflix and Amazon.
in
ss
Netflix’s core US market is close to saturation, so its international markets are driving 5
ne
growth. UK viewers are flocking to the US giant: Netflix has almost 10 million UK
si
bu
subscribers, compared to Sky’s 9.6 million pay-TV and Amazon Prime Video’s 7.3 million
ng
subscribers.
ti
ga
McCall said ‘to provide the depth and breadth of programmes for an ITV subscription
ti
video-on-demand service, programmes that were previously licensed to Netflix must 10
20 es
20 nv
instead be kept by ITV. This means no more deals such as licensing Love Island, the
I
ITV2 reality TV show, to Netflix.
‘The best chance of creating a viable rival to Netflix is for the UK’s public service
broadcasters (PSBs) to join forces’. However, she conceded that a joint venture between
the publicly-listed ITV, the licence fee funded BBC and state-owned commercially funded 15
Channel 4 – is proving difficult.
‘We all have different ownership structures and we all have slightly different objectives.’
ITV has Britbox, a joint venture streaming service with the BBC. However, it is available
only in the US. In 2007 the BBC, Channel 4 and ITV created the OTT service Kangaroo, but
it was ultimately blocked by the UK competition regulator in 2009. 20
Netflix plans to raise $2bn so it can invest in producing new programmes. The costs of
its streaming services amount to $30bn – higher than the annual revenue it expects to
receive from its 130 million users in 190 countries across the world, with the US its
largest market.
(Sources: https://www.theguardian.com/business/2018/oct/21/itv-chief-now-is-last-
chance-to-build-british-challenger-to-netflix? and https://www.theguardian.com/
media/2018/oct/22/netflix-plans-to-raise-2bn-as-it-invests-in-new-content)
*P61847RA0328*
3
Turn over
