Maatschappelijk Verantwoord Ondernemen
(MVO)
2022 - 2023
,Inhoud
DEEL 1: INTRO....................................................................................................................................................................... 1
Intro ........................................................................................................................................................................................................ 1
Wat is MVO? ........................................................................................................................................................................................ 1
DEEL 2: ONS HUIDIG ECONOMISCH SYSTEEM ........................................................................................................... 2
Kapitalisme/ vrije markt ............................................................................................................................................................... 2
DE LINEAIRE ECONOMIE (THE STORY OF STUFF) ................................................................................................................................. 2
Story of stuff: de lineaire economie ........................................................................................................................................... 2
Consumptie .......................................................................................................................................................................................... 2
Consumptie als marktstrategie................................................................................................................................................... 2
Hyperconsumptie .............................................................................................................................................................................. 2
DRIVERS VAN HYPERCONSUMPTIE ........................................................................................................................................................... 2
DE ECONOMIE IN HANDEN VAN GROTE BEDRIJVEN .............................................................................................................................. 4
GROEILANDEN ............................................................................................................................................................................................. 5
GLOBALISERING ........................................................................................................................................................................................... 6
DEMOGRAFISCHE UITDAGINGEN .............................................................................................................................................................. 6
DEEL 3: GEVOLGEN VOOR DE PLANEET ...................................................................................................................... 7
INTRO ............................................................................................................................................................................................................ 7
Mens heeft een grote impact op het ecosysteem ................................................................................................................. 7
Verschil natuur-klimaat-milieu .................................................................................................................................................. 7
ROCKSTRÖM EN DE PLANETAIRE GRENZEN ........................................................................................................................................... 8
KLIMAATVERANDERING............................................................................................................................................................................. 8
Wat is klimaatverandering (Film 2040) (Lezing Rifkin) ................................................................................................. 8
Extra versterkend effect: smelten van de permafrost ....................................................................................................... 8
VERLIES BIODIVERSITEIT ........................................................................................................................................................................... 8
Biodiversiteit ....................................................................................................................................................................................... 8
A life our planet ................................................................................................................................................................................. 8
STIKSTOFKRINGLOOP ................................................................................................................................................................................. 9
stikstofkringloop ............................................................................................................................................................................... 9
OCEAANVERZURING .................................................................................................................................................................................... 9
Rockström – verzuring oceanen ................................................................................................................................................. 9
Oceaanverzuring ............................................................................................................................................................................... 9
WATERSCHAARSTE..................................................................................................................................................................................... 9
Water ..................................................................................................................................................................................................... 9
ONTBOSSING EN LANDGEBRUIK .............................................................................................................................................................10
Ontbossing ......................................................................................................................................................................................... 10
PLASTIC SOUP ............................................................................................................................................................................................10
Plastic soup ........................................................................................................................................................................................ 10
GRONDSTOFFEN GERAKEN UITGEPUT ...................................................................................................................................................10
1. Olie ............................................................................................................................................................................................. 10
2. Andere grondstoffen ........................................................................................................................................................... 12
ECOLOGISCHE VOETAFDRUK (EVA) .....................................................................................................................................................13
Definitie biocapaciteit................................................................................................................................................................... 13
Ecologische voetafdruk ................................................................................................................................................................ 13
Earth Overshoot Day ..................................................................................................................................................................... 13
,DEEL 4: DE IMPACT OP ONS ........................................................................................................................................... 14
IMPACT OP ONS! ........................................................................................................................................................................................14
1. Ons huidig economisch systeem / globalisering ..................................................................................................... 14
2. Problemen rond grondstoffen ........................................................................................................................................ 14
3. Mensen worden uitgebuit ................................................................................................................................................. 14
4. Migraties.................................................................................................................................................................................. 15
5. Bedrijven bepalen ons zelfbeeld .................................................................................................................................... 15
6. Geluk stijgt niet evenredig met welvaart................................................................................................................... 15
7. pandemieën ............................................................................................................................................................................ 15
DEEL 5: DE UITDAGINGEN .............................................................................................................................................. 16
DE UITDAGINGEN ......................................................................................................................................................................................16
uitdagingen ....................................................................................................................................................................................... 16
5 categorieën met grootste impact ......................................................................................................................................... 16
DE VERENIGDE NATIES ( VN OF UN) ...................................................................................................................................................18
2.1 Definities...................................................................................................................................................................................... 18
2.2 Doelstellingen............................................................................................................................................................................ 18
2.3 UN development program - Human development report ...................................................................................... 19
2.4 Rapporten ................................................................................................................................................................................... 20
2.5 Huidige stand van zaken ...................................................................................................................................................... 20
DEEL 6: VERANDERING .................................................................................................................................................... 21
GEDRAGSVERANDERING ..........................................................................................................................................................................21
1.1 Intro............................................................................................................................................................................................... 21
1.2 wat maakt de mindshift moeilijk? .................................................................................................................................... 21
Gedrag moet veranderen ............................................................................................................................................................. 22
DEEL 7 : OVERHEID .......................................................................................................................................................... 25
GELD INZETTEN OM VERANDERING TE CREËREN ................................................................................................................................25
Belastingen ........................................................................................................................................................................................ 25
Wetgeving nodig. ............................................................................................................................................................................ 25
Emissiehandel ................................................................................................................................................................................... 25
CLEAN DEVELOPMENT MECHANISM (CDM) PROJECTEN ................................................................................................................26
Wereldwijd niveau.......................................................................................................................................................................... 26
Nationaal niveau ............................................................................................................................................................................. 26
België: Vlaams niveau ................................................................................................................................................................... 27
DE 4 E’S VOOR VERANDERING ................................................................................................................................................................27
1. Enable = mogelijk maken ................................................................................................................................................. 27
2. Encourage = stimuleren .................................................................................................................................................... 27
3. Exemplify = goed voorbeeld geven ............................................................................................................................... 27
4. Engage = betrekken ............................................................................................................................................................ 27
DEEL 8 : BEDRIJVEN/ AANDEELHOUDERS .............................................................................................................. 28
MVO = MAATSCHAPPELIJK VERANTWOORD ONDERNEMEN ............................................................................................................28
3P’s = deze moeten in evenwicht zijn! .................................................................................................................................... 28
5P’s van de VN = staan voor globale uitdagingen op vlak van (2030): ................................................................... 28
Verduurzamen als missie ............................................................................................................................................................. 28
Nieuwe focus binnen bedrijven ................................................................................................................................................. 29
B Corp – B Impact Assessment .................................................................................................................................................. 29
Common Good Matrix: 4 waardes ........................................................................................................................................... 29
Circulaire economie = kringloopeconomie .......................................................................................................................... 29
, Deeleconomie.................................................................................................................................................................................... 30
5E’s binnen bedrijven voor verandering .............................................................................................................................. 31
DUURZAME MARKETING EN COMMUNICATIE.......................................................................................................................................32
Nudging ............................................................................................................................................................................................... 32
Klassieke 4 P’s van Kotler ............................................................................................................................................................ 32
Waarom duurzame marketing? ............................................................................................................................................... 32
Greenwashing ................................................................................................................................................................................... 32
DEEL 9: BANKEN/INVESTEERDERS ............................................................................................................................ 33
BANKWIJZER ..............................................................................................................................................................................................33
IMPACT FINANCIERING ............................................................................................................................................................................33
DUURZAME MINDSET IKIGAI ................................................................................................................................................................33
Duurzaam consumeren ................................................................................................................................................................ 33
Technologie en wetenschap: deel van oplossing ............................................................................................................... 33
Technologie in functie van energie ......................................................................................................................................... 33
Technologie in functie van communicatie ........................................................................................................................... 34
Data ...................................................................................................................................................................................................... 34
FILM 1: DEMAIN.................................................................................................................................................................. 35
Kritieke tijd voor mensen ............................................................................................................................................................ 35
Groep mensen gaan op zoek naar antwoorden over de hele wereld ........................................................................ 35
Keep growing detroit .................................................................................................................................................................... 35
Meer mensen komen samen en praten door eten te kunnen plukken van de openbare stadsboerderijen
................................................................................................................................................................................................................. 35
Industriële landbouw is niet de enige manier om ons te voeden ................................................................................ 35
Industriële landbouw vernietigt de natuur en de boeren .............................................................................................. 35
Met agro-ecologie konden boeren hun rendement verdubbelen................................................................................ 35
CO2 uitstoot is meer dan 40% gedaald ten opzichte van 1995 Zero waste........................................................... 35
1934. ..................................................................................................................................................................................................... 35
Internationale financiële systemen ......................................................................................................................................... 36
BALLE................................................................................................................................................................................................... 36
Politiek ................................................................................................................................................................................................. 36
Landbouw........................................................................................................................................................................................... 36
Energie ................................................................................................................................................................................................ 36
Transport............................................................................................................................................................................................ 36
Afval ...................................................................................................................................................................................................... 36
Economy.............................................................................................................................................................................................. 37
Democratie ........................................................................................................................................................................................ 37
Education ........................................................................................................................................................................................... 37
FILM 2: BRAVE BLUE WORLD........................................................................................................................................ 38
Watertekort in veel verschillende regio’s van de wereld ............................................................................................... 38
FILM 3: WERELD VAN CHINEZEN AMERIKA ............................................................................................................ 40
Calvin Cong ........................................................................................................................................................................................ 40
Fresh from the boat (chinees gezegde) ................................................................................................................................. 40
Opendeur politiek van china ...................................................................................................................................................... 40
Freya ..................................................................................................................................................................................................... 40
Jason Chu ............................................................................................................................................................................................ 41
LA voor chinezen ............................................................................................................................................................................. 41
Emigreren .......................................................................................................................................................................................... 41
Liberty sculpture park .................................................................................................................................................................. 41
(MVO)
2022 - 2023
,Inhoud
DEEL 1: INTRO....................................................................................................................................................................... 1
Intro ........................................................................................................................................................................................................ 1
Wat is MVO? ........................................................................................................................................................................................ 1
DEEL 2: ONS HUIDIG ECONOMISCH SYSTEEM ........................................................................................................... 2
Kapitalisme/ vrije markt ............................................................................................................................................................... 2
DE LINEAIRE ECONOMIE (THE STORY OF STUFF) ................................................................................................................................. 2
Story of stuff: de lineaire economie ........................................................................................................................................... 2
Consumptie .......................................................................................................................................................................................... 2
Consumptie als marktstrategie................................................................................................................................................... 2
Hyperconsumptie .............................................................................................................................................................................. 2
DRIVERS VAN HYPERCONSUMPTIE ........................................................................................................................................................... 2
DE ECONOMIE IN HANDEN VAN GROTE BEDRIJVEN .............................................................................................................................. 4
GROEILANDEN ............................................................................................................................................................................................. 5
GLOBALISERING ........................................................................................................................................................................................... 6
DEMOGRAFISCHE UITDAGINGEN .............................................................................................................................................................. 6
DEEL 3: GEVOLGEN VOOR DE PLANEET ...................................................................................................................... 7
INTRO ............................................................................................................................................................................................................ 7
Mens heeft een grote impact op het ecosysteem ................................................................................................................. 7
Verschil natuur-klimaat-milieu .................................................................................................................................................. 7
ROCKSTRÖM EN DE PLANETAIRE GRENZEN ........................................................................................................................................... 8
KLIMAATVERANDERING............................................................................................................................................................................. 8
Wat is klimaatverandering (Film 2040) (Lezing Rifkin) ................................................................................................. 8
Extra versterkend effect: smelten van de permafrost ....................................................................................................... 8
VERLIES BIODIVERSITEIT ........................................................................................................................................................................... 8
Biodiversiteit ....................................................................................................................................................................................... 8
A life our planet ................................................................................................................................................................................. 8
STIKSTOFKRINGLOOP ................................................................................................................................................................................. 9
stikstofkringloop ............................................................................................................................................................................... 9
OCEAANVERZURING .................................................................................................................................................................................... 9
Rockström – verzuring oceanen ................................................................................................................................................. 9
Oceaanverzuring ............................................................................................................................................................................... 9
WATERSCHAARSTE..................................................................................................................................................................................... 9
Water ..................................................................................................................................................................................................... 9
ONTBOSSING EN LANDGEBRUIK .............................................................................................................................................................10
Ontbossing ......................................................................................................................................................................................... 10
PLASTIC SOUP ............................................................................................................................................................................................10
Plastic soup ........................................................................................................................................................................................ 10
GRONDSTOFFEN GERAKEN UITGEPUT ...................................................................................................................................................10
1. Olie ............................................................................................................................................................................................. 10
2. Andere grondstoffen ........................................................................................................................................................... 12
ECOLOGISCHE VOETAFDRUK (EVA) .....................................................................................................................................................13
Definitie biocapaciteit................................................................................................................................................................... 13
Ecologische voetafdruk ................................................................................................................................................................ 13
Earth Overshoot Day ..................................................................................................................................................................... 13
,DEEL 4: DE IMPACT OP ONS ........................................................................................................................................... 14
IMPACT OP ONS! ........................................................................................................................................................................................14
1. Ons huidig economisch systeem / globalisering ..................................................................................................... 14
2. Problemen rond grondstoffen ........................................................................................................................................ 14
3. Mensen worden uitgebuit ................................................................................................................................................. 14
4. Migraties.................................................................................................................................................................................. 15
5. Bedrijven bepalen ons zelfbeeld .................................................................................................................................... 15
6. Geluk stijgt niet evenredig met welvaart................................................................................................................... 15
7. pandemieën ............................................................................................................................................................................ 15
DEEL 5: DE UITDAGINGEN .............................................................................................................................................. 16
DE UITDAGINGEN ......................................................................................................................................................................................16
uitdagingen ....................................................................................................................................................................................... 16
5 categorieën met grootste impact ......................................................................................................................................... 16
DE VERENIGDE NATIES ( VN OF UN) ...................................................................................................................................................18
2.1 Definities...................................................................................................................................................................................... 18
2.2 Doelstellingen............................................................................................................................................................................ 18
2.3 UN development program - Human development report ...................................................................................... 19
2.4 Rapporten ................................................................................................................................................................................... 20
2.5 Huidige stand van zaken ...................................................................................................................................................... 20
DEEL 6: VERANDERING .................................................................................................................................................... 21
GEDRAGSVERANDERING ..........................................................................................................................................................................21
1.1 Intro............................................................................................................................................................................................... 21
1.2 wat maakt de mindshift moeilijk? .................................................................................................................................... 21
Gedrag moet veranderen ............................................................................................................................................................. 22
DEEL 7 : OVERHEID .......................................................................................................................................................... 25
GELD INZETTEN OM VERANDERING TE CREËREN ................................................................................................................................25
Belastingen ........................................................................................................................................................................................ 25
Wetgeving nodig. ............................................................................................................................................................................ 25
Emissiehandel ................................................................................................................................................................................... 25
CLEAN DEVELOPMENT MECHANISM (CDM) PROJECTEN ................................................................................................................26
Wereldwijd niveau.......................................................................................................................................................................... 26
Nationaal niveau ............................................................................................................................................................................. 26
België: Vlaams niveau ................................................................................................................................................................... 27
DE 4 E’S VOOR VERANDERING ................................................................................................................................................................27
1. Enable = mogelijk maken ................................................................................................................................................. 27
2. Encourage = stimuleren .................................................................................................................................................... 27
3. Exemplify = goed voorbeeld geven ............................................................................................................................... 27
4. Engage = betrekken ............................................................................................................................................................ 27
DEEL 8 : BEDRIJVEN/ AANDEELHOUDERS .............................................................................................................. 28
MVO = MAATSCHAPPELIJK VERANTWOORD ONDERNEMEN ............................................................................................................28
3P’s = deze moeten in evenwicht zijn! .................................................................................................................................... 28
5P’s van de VN = staan voor globale uitdagingen op vlak van (2030): ................................................................... 28
Verduurzamen als missie ............................................................................................................................................................. 28
Nieuwe focus binnen bedrijven ................................................................................................................................................. 29
B Corp – B Impact Assessment .................................................................................................................................................. 29
Common Good Matrix: 4 waardes ........................................................................................................................................... 29
Circulaire economie = kringloopeconomie .......................................................................................................................... 29
, Deeleconomie.................................................................................................................................................................................... 30
5E’s binnen bedrijven voor verandering .............................................................................................................................. 31
DUURZAME MARKETING EN COMMUNICATIE.......................................................................................................................................32
Nudging ............................................................................................................................................................................................... 32
Klassieke 4 P’s van Kotler ............................................................................................................................................................ 32
Waarom duurzame marketing? ............................................................................................................................................... 32
Greenwashing ................................................................................................................................................................................... 32
DEEL 9: BANKEN/INVESTEERDERS ............................................................................................................................ 33
BANKWIJZER ..............................................................................................................................................................................................33
IMPACT FINANCIERING ............................................................................................................................................................................33
DUURZAME MINDSET IKIGAI ................................................................................................................................................................33
Duurzaam consumeren ................................................................................................................................................................ 33
Technologie en wetenschap: deel van oplossing ............................................................................................................... 33
Technologie in functie van energie ......................................................................................................................................... 33
Technologie in functie van communicatie ........................................................................................................................... 34
Data ...................................................................................................................................................................................................... 34
FILM 1: DEMAIN.................................................................................................................................................................. 35
Kritieke tijd voor mensen ............................................................................................................................................................ 35
Groep mensen gaan op zoek naar antwoorden over de hele wereld ........................................................................ 35
Keep growing detroit .................................................................................................................................................................... 35
Meer mensen komen samen en praten door eten te kunnen plukken van de openbare stadsboerderijen
................................................................................................................................................................................................................. 35
Industriële landbouw is niet de enige manier om ons te voeden ................................................................................ 35
Industriële landbouw vernietigt de natuur en de boeren .............................................................................................. 35
Met agro-ecologie konden boeren hun rendement verdubbelen................................................................................ 35
CO2 uitstoot is meer dan 40% gedaald ten opzichte van 1995 Zero waste........................................................... 35
1934. ..................................................................................................................................................................................................... 35
Internationale financiële systemen ......................................................................................................................................... 36
BALLE................................................................................................................................................................................................... 36
Politiek ................................................................................................................................................................................................. 36
Landbouw........................................................................................................................................................................................... 36
Energie ................................................................................................................................................................................................ 36
Transport............................................................................................................................................................................................ 36
Afval ...................................................................................................................................................................................................... 36
Economy.............................................................................................................................................................................................. 37
Democratie ........................................................................................................................................................................................ 37
Education ........................................................................................................................................................................................... 37
FILM 2: BRAVE BLUE WORLD........................................................................................................................................ 38
Watertekort in veel verschillende regio’s van de wereld ............................................................................................... 38
FILM 3: WERELD VAN CHINEZEN AMERIKA ............................................................................................................ 40
Calvin Cong ........................................................................................................................................................................................ 40
Fresh from the boat (chinees gezegde) ................................................................................................................................. 40
Opendeur politiek van china ...................................................................................................................................................... 40
Freya ..................................................................................................................................................................................................... 40
Jason Chu ............................................................................................................................................................................................ 41
LA voor chinezen ............................................................................................................................................................................. 41
Emigreren .......................................................................................................................................................................................... 41
Liberty sculpture park .................................................................................................................................................................. 41
