Change Change refers to the adaptation of the company's objectives, strategies and operations to reflect
changes. These changes may be due to exogenous or endogenous factors. As one wise man said,
"change is the only constant in the dynamic business environment." Your task is to understand how
well your organization is able to adapt to unprecedented and inevitable changes.
Innovation Innovation refers to changing or creating more efficient processes, products, and ideas, which can
help increase a company's chances of success. Innovation focuses on the need for companies to renew
themselves in a competitive and technologically advanced market, with increasingly sophisticated
customers.
To analyze the degree of innovation of the organization you have chosen, you can follow its
continuous improvements and the innovations it has introduced in its production processes and/or
products.
culture To understand a company, you have to immerse yourself in its culture. The culture is strongly
influenced by the country in which the company operates. Culture primarily includes the values,
beliefs, and norms of an organization. It shapes people's customs and the way things are done.
Your task is to understand the impact of company culture on how it operates.
globalization Globalization is the coming together of various countries and organizations to create a plethora of
opportunities that were unknown to humanity a century ago. It has contributed to the integration
of social and economic factors.
You will need to study how your organization benefits from globalization. Not only that, but you
also need to be aware of the challenges that this global phenomenon has created (such as the spread
of the coronavirus in 2020).
Ethics Ethics is the set of socially accepted moral principles that guide decision-making, based on the
collective belief of right and wrong.
Strategy Strategy involves developing plans to achieve an organization's long-term goals. Most
organizations strive to anticipate the future needs of their stakeholders in order to succeed.
Strategic analysis requires an in-depth examination of an organization's current situation, including
its vision, mission, goals and objectives. It provides a clear framework to facilitate decision-making
and help allocate resources more efficiently.
Tip: how concepts have been useful or not to the company, how a company has been proactive or
reactive in its approach to a concept and how a company has benefited or suffered from these concepts.
, Paragraph 1 - Introduction
Present your company name, history, including type of activity, size, area served, etc.
Define the key terms you intend to use, including the concepts you will apply.
Define your hypothesis so that it becomes a one-sentence answer to your question.
Introduction:
Starbucks is a chain of coffee stores, founded in 1971. A chain consists of several stores owned by the
same company. In addition to coffee, Starbucks sells beverages and baked goods. This international
brand has established itself on every continent and several dozen countries.
Paragraphs 2 and 3 – Development
Explain in more detail the concepts you covered in the first paragraph.
Comparisons the idea to a business example.
You develop the main experiences of the company in relation to the first concept in this
section.
- In your answer, use at least three keywords from the course and explain at least one
impact on a stakeholder.
Your strategy should include information about the chosen company as well as the first
concept.
- Use the keywords in your course to refine your understanding of organizational
activities that address the CUEGIS concept in question.
Use a tool
PESTELE/ BCG/ Ansoff/ SWOT/ etc
Starbucks:
Mission :
Inspire and nourish the human spirit – one person, one cup and one neighborhood at a time.
Values :
Create a culture of conviviality and belonging where everyone feels welcome.
Going above and beyond in everything and taking responsibility for the results.
Be courageous, challenge the status quo and find new ways to grow the business and thrive
Listening, acting transparently, with dignity and respect.
changes. These changes may be due to exogenous or endogenous factors. As one wise man said,
"change is the only constant in the dynamic business environment." Your task is to understand how
well your organization is able to adapt to unprecedented and inevitable changes.
Innovation Innovation refers to changing or creating more efficient processes, products, and ideas, which can
help increase a company's chances of success. Innovation focuses on the need for companies to renew
themselves in a competitive and technologically advanced market, with increasingly sophisticated
customers.
To analyze the degree of innovation of the organization you have chosen, you can follow its
continuous improvements and the innovations it has introduced in its production processes and/or
products.
culture To understand a company, you have to immerse yourself in its culture. The culture is strongly
influenced by the country in which the company operates. Culture primarily includes the values,
beliefs, and norms of an organization. It shapes people's customs and the way things are done.
Your task is to understand the impact of company culture on how it operates.
globalization Globalization is the coming together of various countries and organizations to create a plethora of
opportunities that were unknown to humanity a century ago. It has contributed to the integration
of social and economic factors.
You will need to study how your organization benefits from globalization. Not only that, but you
also need to be aware of the challenges that this global phenomenon has created (such as the spread
of the coronavirus in 2020).
Ethics Ethics is the set of socially accepted moral principles that guide decision-making, based on the
collective belief of right and wrong.
Strategy Strategy involves developing plans to achieve an organization's long-term goals. Most
organizations strive to anticipate the future needs of their stakeholders in order to succeed.
Strategic analysis requires an in-depth examination of an organization's current situation, including
its vision, mission, goals and objectives. It provides a clear framework to facilitate decision-making
and help allocate resources more efficiently.
Tip: how concepts have been useful or not to the company, how a company has been proactive or
reactive in its approach to a concept and how a company has benefited or suffered from these concepts.
, Paragraph 1 - Introduction
Present your company name, history, including type of activity, size, area served, etc.
Define the key terms you intend to use, including the concepts you will apply.
Define your hypothesis so that it becomes a one-sentence answer to your question.
Introduction:
Starbucks is a chain of coffee stores, founded in 1971. A chain consists of several stores owned by the
same company. In addition to coffee, Starbucks sells beverages and baked goods. This international
brand has established itself on every continent and several dozen countries.
Paragraphs 2 and 3 – Development
Explain in more detail the concepts you covered in the first paragraph.
Comparisons the idea to a business example.
You develop the main experiences of the company in relation to the first concept in this
section.
- In your answer, use at least three keywords from the course and explain at least one
impact on a stakeholder.
Your strategy should include information about the chosen company as well as the first
concept.
- Use the keywords in your course to refine your understanding of organizational
activities that address the CUEGIS concept in question.
Use a tool
PESTELE/ BCG/ Ansoff/ SWOT/ etc
Starbucks:
Mission :
Inspire and nourish the human spirit – one person, one cup and one neighborhood at a time.
Values :
Create a culture of conviviality and belonging where everyone feels welcome.
Going above and beyond in everything and taking responsibility for the results.
Be courageous, challenge the status quo and find new ways to grow the business and thrive
Listening, acting transparently, with dignity and respect.
