Summary
Samenvatting MarketingManagement
- Course
- Institution
Dit is een samenvatting van alle 6 de lesweken die gegeven zijn dit semester.
[Show more]
2 reviews
By: raniasaidi721 • 5 year ago
By: enizdebondt • 5 year ago
Seller
Follow
kenzov
Reviews received
Content preview
Samenvatting Marketing ManagementLesweek 1
Bv: Colruyt
Laagste prijs strategie
Eenvoudig
o Plaats
o Presentatie
Logistieke strategie laagste prijs alles op afstemmen
Bv Nespresso
Gericht op luxe
Bekendheid in reclame
Personeel heel deftig = Luxe
Action : Goedkoop maar goed materiaal
Allemaal dezelfde klant, onderscheiden = succesvol!
Alles vloeit voort uit strategie aspecten moet je op elkaar afstemmen
Zich onderscheiden bv Action met Blokker, Zeeman, Casa Springen uit de concurrentie
Bv action: Goede rotatie van assortiment
SCA Nespresso = Exclusief
Action = Laagste prijs
Dit is gebaseerd op deze 2 antwoorden:
1. Customer conscious thinking! = klantgericht denken
2. SCA! = duurzaam competitief voordeel
Kenzo Vandenbossche Pagina 1 van 59
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller kenzov. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.91. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
85443 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now