Task2: Describe the limitations and constraints to marketing under which
marketers operate, using examples to illustrate/explain your points.
For this task I am going to describe the limitations and constraints involved in
marketing, I will also use examples to help explain my points.
One limitation to marketing is the Sales of Goods Act 1979; this makes traders sell
their products as advertised and to a good quality. Therefor marketers are not
allowed to lie about their products or sell faulty ones. So if a product is not at a high
enough quality they are required to fix or replace the item.
Another limitation are the Consumer Protection from Unfair Trading Regulations
2008, this act requires all businesses to treat their customers fairly and honestly.
This stops the use of aggressive sales techniques that are dishonest to the
customer, for example saying there is a limited stock of a product to help sell it when
there isn’t.
There is also the Consumer Credits Act 1974 and 2006, this only applies to
businesses that offer their goods or services on credit or that lend money to
consumers. These businesses must be licensed by the Office of Fair Trading (OFT)
and any customer complaints are to be settled by the Financial Ombudsman Service
(FOS). The Act requires businesses to provide regular updates on their accounts, for
example an annual statement. Also the FOS may extend the time period for the
customer to repay if they fall behind on repayments. This act is a constraint because
it allows two other organisations; the OFT and FOS to get involved with customer
transactions.
The Consumer Protection (Distance Selling) Regulations 2000 involve any form of
selling where there is no face-to-face communication between the customer and the
business. The Act applies to internet trading and mail order purchases and requires
a full, detailed description of the product or service, the business, the payment
arrangements, delivery arrangements and lastly the consumer’s right to cancel their
orders where appropriate. This would be a limitation as it stops a business from not
providing full information on a product resulting in a consumer making non-informed
decisions about their purchases.
The Data Protection Act 1998 involves any business that keeps a record of their
customer’s personal details. It was put in place to protect the customer from the
misuse of their details. This Act limits how a business is able to obtain and use your
personal information, it also stops marketers from using a person’s information
where not originally intended.
marketers operate, using examples to illustrate/explain your points.
For this task I am going to describe the limitations and constraints involved in
marketing, I will also use examples to help explain my points.
One limitation to marketing is the Sales of Goods Act 1979; this makes traders sell
their products as advertised and to a good quality. Therefor marketers are not
allowed to lie about their products or sell faulty ones. So if a product is not at a high
enough quality they are required to fix or replace the item.
Another limitation are the Consumer Protection from Unfair Trading Regulations
2008, this act requires all businesses to treat their customers fairly and honestly.
This stops the use of aggressive sales techniques that are dishonest to the
customer, for example saying there is a limited stock of a product to help sell it when
there isn’t.
There is also the Consumer Credits Act 1974 and 2006, this only applies to
businesses that offer their goods or services on credit or that lend money to
consumers. These businesses must be licensed by the Office of Fair Trading (OFT)
and any customer complaints are to be settled by the Financial Ombudsman Service
(FOS). The Act requires businesses to provide regular updates on their accounts, for
example an annual statement. Also the FOS may extend the time period for the
customer to repay if they fall behind on repayments. This act is a constraint because
it allows two other organisations; the OFT and FOS to get involved with customer
transactions.
The Consumer Protection (Distance Selling) Regulations 2000 involve any form of
selling where there is no face-to-face communication between the customer and the
business. The Act applies to internet trading and mail order purchases and requires
a full, detailed description of the product or service, the business, the payment
arrangements, delivery arrangements and lastly the consumer’s right to cancel their
orders where appropriate. This would be a limitation as it stops a business from not
providing full information on a product resulting in a consumer making non-informed
decisions about their purchases.
The Data Protection Act 1998 involves any business that keeps a record of their
customer’s personal details. It was put in place to protect the customer from the
misuse of their details. This Act limits how a business is able to obtain and use your
personal information, it also stops marketers from using a person’s information
where not originally intended.
