WPC 480 Chae Final| 105 Questions| With Complete Solutions
What is Corporate strategy? correct answer: Actions to sustain/gain comp. adv. in several industries and markets Where does corporate strategy compete? correct answer: 1)Industry value chain: vertical integration 2)Product and services: diversification 3)Geography (regional, national, global mkts) What is Vertical integration? correct answer: Process where several steps in production are controlled and owned by a single company Forward Integration correct answer: ex) pepsi concentrate controls bottlers Backwards integration correct answer: ex) manufacturer controls design process/area Transaction Costs correct answer: costs associated with economic change Internal vs external employees pay, benefit, office space vs. contract, supervising performance, negotiating Opportunism correct answer: Willingly taking adv of
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WPC 480
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wpc 480 chae final| 105 questions| with complete s
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