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Summary articles Marketing & Innovation 2016-2017

Summary of all articles for the course Marketing & Innovation in the master Marketing and the master Marketing & Entrepreneurship, Radboud University, 2016-2017. Includes the following articles: Tripsas (1997), Hillebrand et al. (2010), Workman (1993), Evanschitzky et al. (2012), Van Kleef et al. (2004), Hauser (1993), Lilien et al. (2002), Füller et al. (2011), Schreier et al. (2012), Van den Hende & Schoormans (2012), Schmidt & Calantone (2002), Berends et al. (2013), Guiltinan (1999), Lee & Colarelli O’Connor (1999), Golder & Tellis (1993), Sorescu et al. (2003), Plouffe et al. (2001), Kuester et al. (1999), Homburg et al. (2010), Boone et al. (2000).

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