Case
Case operations management - Rare Beauty
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Rare Beauty sincerely believes in its projects and wants to have a positive impact, they have effective marketing and operation management strategies.
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MGT4641 Assessment 1Student ID: M00885989
Word count: 2144
, Introduction
In September 2020, Selena Gomez debuted her cosmetics line, Rare Beauty. It
highlights the wonders of nature and pledges to donate all earnings to improve
mental health. Because Rare Beauty is about being who you are and not trying to
be someone else, it is "designed to feel wonderful in, without masking what
makes you unique." As much as it is about self-expression, the brand is all about
appreciating inner beauty. Selena Gomez, the creator of Rare Beauty, has a sizable
fan base that has gotten bigger as a result of her performances on well-known TV
shows, motion pictures, and music. Eye, lip, and facial cosmetics are created by
Rare Beauty. They include foundation, concealer, liquid eyeliner, cream and liquid
blush, liquid, cream, gloss lipstick, highlighter, lip balm, etc. Additionally, they offer
accoutrements like sponges, mirrors, and makeup brushes. In total, they provide
more than 200 goods. In its first year of operation, Rare Beauty brought in $60
million.
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