Purchasing decision-making1
Purchasing decision-making
, Purchasing decision-making2
Table of Contents
Introduction:....................................................................................................................................3
Need recognition:.............................................................................................................................6
Information search:..........................................................................................................................6
Perceived benefits vs perceived cost and perceived risks:...........................................................7
Types of risks:..............................................................................................................................7
Alternative evaluation:.....................................................................................................................8
Consumer decision-making rules:................................................................................................8
Purchase decision:..........................................................................................................................10
Post-purchase:................................................................................................................................10
References:.....................................................................................................................................11
Purchasing decision-making
, Purchasing decision-making2
Table of Contents
Introduction:....................................................................................................................................3
Need recognition:.............................................................................................................................6
Information search:..........................................................................................................................6
Perceived benefits vs perceived cost and perceived risks:...........................................................7
Types of risks:..............................................................................................................................7
Alternative evaluation:.....................................................................................................................8
Consumer decision-making rules:................................................................................................8
Purchase decision:..........................................................................................................................10
Post-purchase:................................................................................................................................10
References:.....................................................................................................................................11
