Exam (elaborations)
MNG3701 - Strategic Planning IIIA (MNG3701)
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- Institution
- Book
1. Importance of Analyzing the Ex- ternal Environment -Managers can mitigate threats. -Managers can leverage opportunities. -Gain understanding of potential im- pacts. -Understand the source / proximity of factors. 2. The PESTEL Model -Groups environmental factors into six segments: --Politi...
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