Technique Definition Example
The use of words and phrases that evoke "Join our cause to end animal cruelty
Emotive
strong emotions to influence the and ensure a better future for
Language
audience's feelings. innocent creatures."
Repeating words, phrases, or ideas to
Repetition emphasise a particular point and make it "Buy now! Buy today! Buy the best!"
memorable.
Repetition of words beginning with a
Alliteration "Sally simply sat there and sang".
consonant.
Asking a question that does not require
Rhetorical "Isn't it time we took a stand against
an answer is used to engage the audience
Question pollution and protected our planet?"
and provoke thought.
"Nine of ten dentists recommend our
Using facts, data, and expert opinions to toothpaste for a brighter smile."
Evidence and
support an argument and make it more
Statistics
credible. "According to scientists, it is bad to
consume this product”
Encouraging people to do or believe "Join the thousands of satisfied
Bandwagon something because "everyone else is customers who have already switched
doing it." to our energy-saving bulbs."
The use of words and phrases that evoke "Join our cause to end animal cruelty
Emotive
strong emotions to influence the and ensure a better future for
Language
audience's feelings. innocent creatures."
Repeating words, phrases, or ideas to
Repetition emphasise a particular point and make it "Buy now! Buy today! Buy the best!"
memorable.
Repetition of words beginning with a
Alliteration "Sally simply sat there and sang".
consonant.
Asking a question that does not require
Rhetorical "Isn't it time we took a stand against
an answer is used to engage the audience
Question pollution and protected our planet?"
and provoke thought.
"Nine of ten dentists recommend our
Using facts, data, and expert opinions to toothpaste for a brighter smile."
Evidence and
support an argument and make it more
Statistics
credible. "According to scientists, it is bad to
consume this product”
Encouraging people to do or believe "Join the thousands of satisfied
Bandwagon something because "everyone else is customers who have already switched
doing it." to our energy-saving bulbs."
