Kleding branche
, Inhoudsopgave
Inleiding................................................................................................................................................... 3
Hoofdstuk 1: Kennismaken met de branche .......................................................................................... 4
1.1 inleiding:........................................................................................................................................ 4
1.2 beschrijving van de branche: ........................................................................................................ 4
1.3 Trends, productontwikkelingen: ................................................................................................... 7
1.4 Duurzaam ondernemen: ............................................................................................................... 8
Hoofdstuk 2: consumentenmarketing en media in de branche ........................................................... 10
2.1 Inleiding....................................................................................................................................... 10
2.2 Websites...................................................................................................................................... 10
2.3 Consumentenmarketing ............................................................................................................. 12
2.4 Sociale media .............................................................................................................................. 12
2.5 Vloggers en Bloggers ................................................................................................................... 12
2.6 Mediavormen.............................................................................................................................. 13
Hoofdstuk 3: marketingmix van het bedrijf .......................................................................................... 14
3.1 Inleiding....................................................................................................................................... 14
3.2 Winkelformule en concurrentie .................................................................................................. 14
3.3 Promotie ..................................................................................................................................... 15
3.4 Presentatie: Huisstijl ................................................................................................................... 15
3.5 Presentatie: Winkelexterieur ...................................................................................................... 16
3.6 Presentatie: Winkelinterieur....................................................................................................... 17
3.7 Presentatie: Presentatieplan en schappenplan .......................................................................... 17
3.8 Presentatievormen: .................................................................................................................... 19
3.9 Plaats ........................................................................................................................................... 20
3.10 Personeel .................................................................................................................................. 21
3.11 Prijs............................................................................................................................................ 22
3.12 Product ...................................................................................................................................... 23
Hoofdstuk 4: het assortiment ............................................................................................................... 24
4.3 Seizoensartikelen en/of trendartikelen ...................................................................................... 29
4.4 Koopmotief en consumentengedrag .......................................................................................... 30
4.5 Artikelgroep 1: Jeans ................................................................................................................... 31
4.6 Artikelgroep 2: jassen ................................................................................................................. 31
Conclusie ............................................................................................................................................... 32
Bronvermelding .................................................................................................................................... 33
2
, Inhoudsopgave
Inleiding................................................................................................................................................... 3
Hoofdstuk 1: Kennismaken met de branche .......................................................................................... 4
1.1 inleiding:........................................................................................................................................ 4
1.2 beschrijving van de branche: ........................................................................................................ 4
1.3 Trends, productontwikkelingen: ................................................................................................... 7
1.4 Duurzaam ondernemen: ............................................................................................................... 8
Hoofdstuk 2: consumentenmarketing en media in de branche ........................................................... 10
2.1 Inleiding....................................................................................................................................... 10
2.2 Websites...................................................................................................................................... 10
2.3 Consumentenmarketing ............................................................................................................. 12
2.4 Sociale media .............................................................................................................................. 12
2.5 Vloggers en Bloggers ................................................................................................................... 12
2.6 Mediavormen.............................................................................................................................. 13
Hoofdstuk 3: marketingmix van het bedrijf .......................................................................................... 14
3.1 Inleiding....................................................................................................................................... 14
3.2 Winkelformule en concurrentie .................................................................................................. 14
3.3 Promotie ..................................................................................................................................... 15
3.4 Presentatie: Huisstijl ................................................................................................................... 15
3.5 Presentatie: Winkelexterieur ...................................................................................................... 16
3.6 Presentatie: Winkelinterieur....................................................................................................... 17
3.7 Presentatie: Presentatieplan en schappenplan .......................................................................... 17
3.8 Presentatievormen: .................................................................................................................... 19
3.9 Plaats ........................................................................................................................................... 20
3.10 Personeel .................................................................................................................................. 21
3.11 Prijs............................................................................................................................................ 22
3.12 Product ...................................................................................................................................... 23
Hoofdstuk 4: het assortiment ............................................................................................................... 24
4.3 Seizoensartikelen en/of trendartikelen ...................................................................................... 29
4.4 Koopmotief en consumentengedrag .......................................................................................... 30
4.5 Artikelgroep 1: Jeans ................................................................................................................... 31
4.6 Artikelgroep 2: jassen ................................................................................................................. 31
Conclusie ............................................................................................................................................... 32
Bronvermelding .................................................................................................................................... 33
2
