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Summary E-commerce - ECOE - Monday 12 December!
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Summary Ecommerce (ECOE) - Monday 12 December 2016.
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Some examples from this set of practice questions
1.
Give the definition of \'e-Commerce\'.
Answer: E-Commerce is trading in products or services using computer networks, such as the Internet.
2.
What are the biggest e-commerce markets within Europe?
Answer: The UK, Germany and France.
3.
What are the biggest e-commerce markets globally?
Answer: The USA, China and the UK.
4.
Name the four different perspectives from which e-commerce can be seen.
Answer: 1. The communications perspective 2. The business process perspective 3. The service perspective 4. The online perspective
5.
Give the explanation of single, multi, cross and omni-channel.
Answer: Single channel: The customer sees, and retailers only have, a single type of touch-point. Multi-channel: The customer sees multiple touch-points acting independently. Retailers\' channel knowledge and operations exist in technical and functional silos. Cross-channel: The customer sees multiple touch-points as part of the same brand. Retailers have a \'single view of the customer\' but operate in functional silos. Omni-channel: Customers experience a brand, not a channel. Retailers leverage their \'single view of the customer\' in coordinated and strategic ways.
6.
Give the definition of \'customer journey\'.
Answer: A description of modern multichannel behavior as consumers use different media to select suppliers, make purchases and gain customer support.
7.
What are the 7 different ways to get traffic to your webshop?
Answer: 1. Search Marketing 2. Online PR 3. Online partnership 4. Interactive ads 5. Opt-in e-mail 6. Social Media Marketing 7. Offline communications
8.
What is Search Engine Marketing and what are the two underlying methods. Give the three definitions.
Answer: Search Engine Marketing (SEM): A form of Internet Marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimisation and advertising. - Search Engine Optimisation: (SEO) The process of affecting the visibility of a website or web page in a search engine\'s unpaid results. - Search Engine Advertising: (SEA or PPC) Search advertising and paid search marketing: A method of placing online advertisements on web pages that show results from search engine queries.
9.
Name 5 factors that influence the ranking of your webpage.
Answer: 1. Frequency of occurrence of the key phrase in the body copy 2. Number of inbound links 3. Title HTML tag 4. Meta-tags 5. Alternative graphic text
10.
Give the definition of \'Online PR\'.
Answer: Maximising favourable mentions of your company on third-party websites which are likely to be visited by your target audience.
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