SEO & SEA
Opdracht 2 en 3
Naam Tali’tha
Studentnr Studentnummer
Klas Klas
Module SEO en SEA
Docent Docent
Datum 25-3-2022
,SEO & SEA
Tali’tha
Inhoudsopgave
INLEIDING ................................................................................................................................. 4
1 CONTENT .......................................................................................................................... 5
1.1 Quality +5 ............................................................................................................... 5
1.2 Research +4 ........................................................................................................... 5
1.3 Answers +4 ............................................................................................................. 6
1.4 Depth +4 ................................................................................................................. 7
1.5 Multimedia +3 ......................................................................................................... 8
1.6 Keywords +3 .......................................................................................................... 8
1.7 Freshness +3 ......................................................................................................... 9
2 ARCHITECTURE ............................................................................................................. 11
2.1 Crawl +5 ................................................................................................................ 11
2.2 Mobile first +4 ....................................................................................................... 11
2.3 Structure +4.......................................................................................................... 12
2.4 URLs +3 ............................................................................................................... 13
2.5 Speed +2 .............................................................................................................. 13
2.6 HTTPS +1............................................................................................................. 14
3 HTML ................................................................................................................................ 15
3.1 Titels +5 ................................................................................................................ 15
3.2 Headings +3 ......................................................................................................... 15
3.3 Descriptions +2 .................................................................................................... 16
3.4 Image Alt +1 ......................................................................................................... 16
4 REPUTATION .................................................................................................................. 17
4.1 Expertise +5 ......................................................................................................... 17
4.2 Authority +5 .......................................................................................................... 17
4.3 Trust +4 ................................................................................................................ 18
5 LINKS ............................................................................................................................... 19
5.1 Link quality +5 ...................................................................................................... 19
5.2 Anchors +4 ........................................................................................................... 19
5.3 Quantity +2 ........................................................................................................... 20
6 USER ................................................................................................................................ 21
6.1 User experience +4 .............................................................................................. 21
6.2 Intent +4 ............................................................................................................... 21
6.3 Locality +3 ............................................................................................................ 22
6.4 Country +2 ............................................................................................................ 23
6.5 Engagement +2 .................................................................................................... 23
2
, SEO & SEA
Tali’tha
7 BRONNEN........................................................................................................................ 25
8 BIJLAGE ........................................................................................................................... 27
8.1 Content – Answers ................................................................................................ 27
3
Opdracht 2 en 3
Naam Tali’tha
Studentnr Studentnummer
Klas Klas
Module SEO en SEA
Docent Docent
Datum 25-3-2022
,SEO & SEA
Tali’tha
Inhoudsopgave
INLEIDING ................................................................................................................................. 4
1 CONTENT .......................................................................................................................... 5
1.1 Quality +5 ............................................................................................................... 5
1.2 Research +4 ........................................................................................................... 5
1.3 Answers +4 ............................................................................................................. 6
1.4 Depth +4 ................................................................................................................. 7
1.5 Multimedia +3 ......................................................................................................... 8
1.6 Keywords +3 .......................................................................................................... 8
1.7 Freshness +3 ......................................................................................................... 9
2 ARCHITECTURE ............................................................................................................. 11
2.1 Crawl +5 ................................................................................................................ 11
2.2 Mobile first +4 ....................................................................................................... 11
2.3 Structure +4.......................................................................................................... 12
2.4 URLs +3 ............................................................................................................... 13
2.5 Speed +2 .............................................................................................................. 13
2.6 HTTPS +1............................................................................................................. 14
3 HTML ................................................................................................................................ 15
3.1 Titels +5 ................................................................................................................ 15
3.2 Headings +3 ......................................................................................................... 15
3.3 Descriptions +2 .................................................................................................... 16
3.4 Image Alt +1 ......................................................................................................... 16
4 REPUTATION .................................................................................................................. 17
4.1 Expertise +5 ......................................................................................................... 17
4.2 Authority +5 .......................................................................................................... 17
4.3 Trust +4 ................................................................................................................ 18
5 LINKS ............................................................................................................................... 19
5.1 Link quality +5 ...................................................................................................... 19
5.2 Anchors +4 ........................................................................................................... 19
5.3 Quantity +2 ........................................................................................................... 20
6 USER ................................................................................................................................ 21
6.1 User experience +4 .............................................................................................. 21
6.2 Intent +4 ............................................................................................................... 21
6.3 Locality +3 ............................................................................................................ 22
6.4 Country +2 ............................................................................................................ 23
6.5 Engagement +2 .................................................................................................... 23
2
, SEO & SEA
Tali’tha
7 BRONNEN........................................................................................................................ 25
8 BIJLAGE ........................................................................................................................... 27
8.1 Content – Answers ................................................................................................ 27
3
