Marketingplan
Naam Zoë Daniëls
Studentnr 500784344
Klas 203
Module Marketing in de stad
Docent F. den Dunnen, C. Elzes, J, van Praag Sigaar
Datum 1-11-2022
,Marketingplan
Zoë Daniëls
2
, Picture 402 ...
Marketingplan
Zoë Daniëls
Inhoudsopgave
1 Inleiding............................................................................................................................... 4
2 Situatieanalyse.................................................................................................................... 5
3 Ondernemerstrategie en doelstellingen...............................................................................7
4 Marketingdoelstellingen.......................................................................................................9
5 Marketingstrategie............................................................................................................. 10
6 Middelenmix...................................................................................................................... 12
7 Begroting........................................................................................................................... 13
8 Bronnenlijst........................................................................................................................ 16
9 Bijlage................................................................................................................................ 18
9.1 Debriefing................................................................................................................ 18
9.2 Customer journey....................................................................................................19
9.3 Partnerplan.............................................................................................................. 19
9.4 Barterdeals.............................................................................................................. 21
9.5 Lean canvas............................................................................................................ 21
9.6 Contentuitingen.......................................................................................................22
3
Naam Zoë Daniëls
Studentnr 500784344
Klas 203
Module Marketing in de stad
Docent F. den Dunnen, C. Elzes, J, van Praag Sigaar
Datum 1-11-2022
,Marketingplan
Zoë Daniëls
2
, Picture 402 ...
Marketingplan
Zoë Daniëls
Inhoudsopgave
1 Inleiding............................................................................................................................... 4
2 Situatieanalyse.................................................................................................................... 5
3 Ondernemerstrategie en doelstellingen...............................................................................7
4 Marketingdoelstellingen.......................................................................................................9
5 Marketingstrategie............................................................................................................. 10
6 Middelenmix...................................................................................................................... 12
7 Begroting........................................................................................................................... 13
8 Bronnenlijst........................................................................................................................ 16
9 Bijlage................................................................................................................................ 18
9.1 Debriefing................................................................................................................ 18
9.2 Customer journey....................................................................................................19
9.3 Partnerplan.............................................................................................................. 19
9.4 Barterdeals.............................................................................................................. 21
9.5 Lean canvas............................................................................................................ 21
9.6 Contentuitingen.......................................................................................................22
3
