2/24/2023
Etsy Digital pictures and frames | Ralitsa Todorova
BUSINESS PLAN
,Executive Summary
Our Etsy business specializes in digital picture sales without printing and
shipping services. We offer a variety of high-quality digital images that customers can
purchase and download instantly. Our goal is to provide customers with a unique and
affordable way to access high-quality digital images for personal and commercial use.
Market Analysis
The digital picture market is growing rapidly, with an increasing demand
for high-quality digital images for personal and commercial use. With the rise of social media
platforms, websites, and blogs, the need for visually appealing content is higher than ever.
Our Etsy business aims to meet this demand by offering unique, high-quality digital images
at an affordable price.
Products and Services
Our Etsy business offers a variety of digital pictures for personal and
commercial use. Our digital images range from abstract art to nature photography, ensuring a
broad market appeal. Customers can purchase our digital images for personal use in wall art,
digital scrapbooking, and social media posts. Our commercial customers include bloggers,
website owners, and marketing agencies who require high-quality images for their online
content.
Marketing and Sales
Our primary marketing strategy is to create a strong social media
presence through platforms such as Instagram and Pinterest, where we can showcase our
digital images and attract potential customers. We will also use paid advertising to target
specific demographics who are likely to be interested in our products. Our sales strategy is to
offer affordable pricing and bundle deals, providing customers with a great value for their
money.
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, Management and Organization: Our Etsy business will be owned and managed by [Name],
who has extensive experience in digital photography and photo editing. We plan to keep our
operations lean by outsourcing certain services such as digital marketing and accounting.
Financial Plan
Our startup costs include the purchase of high-quality digital cameras and
photo editing software. We also plan to invest in social media advertising and website
development. Our revenue streams include the sale of digital images, which will be priced at
an average of $10 per image, and bundle deals at a discounted price. Our estimated monthly
revenue is $2,500 with a profit margin of 60%.
Conclusion: Our Etsy business aims to provide customers with unique, high-quality digital
images at an affordable price. With a growing demand for digital images for personal and
commercial use, we believe that our business will be successful in meeting this demand. By
creating a strong social media presence, offering competitive pricing, and providing excellent
customer service, we plan to establish our business as a go-to source for high-quality digital
images.
Table of Contents
Executive Summary...................................................................................................................1
Market Analysis Worldwide......................................................................................................3
Products and Services.................................................................................................................4
Marketing and Sales...................................................................................................................5
Target Audience.................................................................................................................5
Management and Organization..................................................................................................7
Financial Plan.............................................................................................................................8
Conclusion................................................................................................................................10
Appendix..................................................................................................................................11
The market for digital pictures and frames in UK................................................................11
Etsy platform and how business can sell its digital pictures and frames.............................12
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Etsy Digital pictures and frames | Ralitsa Todorova
BUSINESS PLAN
,Executive Summary
Our Etsy business specializes in digital picture sales without printing and
shipping services. We offer a variety of high-quality digital images that customers can
purchase and download instantly. Our goal is to provide customers with a unique and
affordable way to access high-quality digital images for personal and commercial use.
Market Analysis
The digital picture market is growing rapidly, with an increasing demand
for high-quality digital images for personal and commercial use. With the rise of social media
platforms, websites, and blogs, the need for visually appealing content is higher than ever.
Our Etsy business aims to meet this demand by offering unique, high-quality digital images
at an affordable price.
Products and Services
Our Etsy business offers a variety of digital pictures for personal and
commercial use. Our digital images range from abstract art to nature photography, ensuring a
broad market appeal. Customers can purchase our digital images for personal use in wall art,
digital scrapbooking, and social media posts. Our commercial customers include bloggers,
website owners, and marketing agencies who require high-quality images for their online
content.
Marketing and Sales
Our primary marketing strategy is to create a strong social media
presence through platforms such as Instagram and Pinterest, where we can showcase our
digital images and attract potential customers. We will also use paid advertising to target
specific demographics who are likely to be interested in our products. Our sales strategy is to
offer affordable pricing and bundle deals, providing customers with a great value for their
money.
1|Page
, Management and Organization: Our Etsy business will be owned and managed by [Name],
who has extensive experience in digital photography and photo editing. We plan to keep our
operations lean by outsourcing certain services such as digital marketing and accounting.
Financial Plan
Our startup costs include the purchase of high-quality digital cameras and
photo editing software. We also plan to invest in social media advertising and website
development. Our revenue streams include the sale of digital images, which will be priced at
an average of $10 per image, and bundle deals at a discounted price. Our estimated monthly
revenue is $2,500 with a profit margin of 60%.
Conclusion: Our Etsy business aims to provide customers with unique, high-quality digital
images at an affordable price. With a growing demand for digital images for personal and
commercial use, we believe that our business will be successful in meeting this demand. By
creating a strong social media presence, offering competitive pricing, and providing excellent
customer service, we plan to establish our business as a go-to source for high-quality digital
images.
Table of Contents
Executive Summary...................................................................................................................1
Market Analysis Worldwide......................................................................................................3
Products and Services.................................................................................................................4
Marketing and Sales...................................................................................................................5
Target Audience.................................................................................................................5
Management and Organization..................................................................................................7
Financial Plan.............................................................................................................................8
Conclusion................................................................................................................................10
Appendix..................................................................................................................................11
The market for digital pictures and frames in UK................................................................11
Etsy platform and how business can sell its digital pictures and frames.............................12
2|Page
