2-2 Short Paper: Social Media Goal Setting

Prompt Imagine you are the lead social media strategist at a large organization, and you’re responsible for the development and maintenance of quality social media strategy and junior social-media specialist mentoring. First, read Jamie’s initial email in the Jamie’s Email PDF document. Then, compose a thorough, professional email response to help Jamie understand the purpose, process, and components of effective SMART goal creation, and support your response with appropriate evidence. Specifically, you must address the following rubric criteria: Purpose: Explain the purpose of effective goal setting in social media strategy development and the repercussions for not having an effective goal to guide social media strategy. Process: Explain how effective social media goals are developed and identify resources that can be used to guide goal development for the following: Target audience data Key performance indicators (KPIs) Timelines Financial goals and restraints Components: Explain key criteria for the development of an effective SMART goal and provide clarifying examples for each component. Guidelines for Submission Submit this assignment as a 350- to 500-word Word document formatted as an email. Sources should be cited according to APA style.