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5-2 Milestone Two: Global Communication Best Practices

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Prompt Create a written report that identifies the media and communication channels best suited to the company’s global target audience alongside example messages, as well as a summary of recommended global citizenship standards. Specifically, you must address the following rubric criteria: Part I: Best Practices Defining Standards and Principles: Identify global citizenship standards and principles that the company will use to guide internal and external messaging and general business practices, and explain their purpose in improving communication and collaboration practices using supporting evidence. Proactive Benefits: Explain how your identified global citizenship standards will improve the overall quality of global communication and collaboration as well as reduce potential cultural or civic concerns for both internal and external audiences. Part II: Messaging Media Channels and Communication Methods: Identify the primary new and traditional media channels and communication methods the company will use to communicate with global audiences, and explain how each specific channel should be used for sharing external messages. Media Message: Create the copy (written content) for an example media message per identified channel that can be sent to global audiences to announce the company’s expansion using global communication best practices. The example can be for a new or traditional media channel. If the message would require visual components (e.g., Instagram post, printed flyer, etc.), you may describe the types of visuals you would include following your example message. Rationale: Explain how each selected communication channel or method and the corresponding example message aligns to your identified target audiences and follows global communication best practices. Guidelines for Submission Submit this assignment as a Word document. Your assignment must be between 500 and 750 words in length, and use evidence from course or external resources to support your response. Sources should be cited according to APA style.

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Milestone Two
Camila Pino
Department of Communication, Southern New Hampshire University
COM-321: Global Communication
Professor Jonathan J. Anderegg
March 28th, 2023 1
Milestone Two
Part I: Best Practices
Defining Standards and Principles
Internal and external messaging and business practices should be guided by global citizen
principles, in this manner effective and respectful communication, and relationships with stakeholders can be achieved. There are several global citizenship principles that can make the expansion of NationaliTeas appropriate and successful. First, there’s the principle of respecting cultural diversity. It suggests that even when values from different cultures might cause conflict, each and its people are equally worthy of respect. After setting such respectful attitudes comes being culturally empathetic, which is being able to see from different ethnic, social, political, and
economic perspectives and move deftly between them (Olds, 2012). Next, there’s the principle of
participation in community social and political life. This implies feeling connected to a community and participating in issues that can regard the environment, poverty, trade, health, and human rights (Olds, 2012). Finally, the principle of networking on a global scale is essential, especially in building new partnerships. Networking as a global citizen requires the ability to make people from all over the world comfortable by “building relationships, striving toward common goals, navigating conflict, understanding differences, being able to work with others, and putting yourself out there when others won’t (Jesionka, 2020). The goal of following these principles is to make decisions based on critical thinking, cultural empathy, ethical systems, and choices (Olds, 2012).
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