MGT 6311 (Digital Marketing) Midterm Exam with 100% Correct Answers 2023
marketing - Correct Answer-The creation and satisfaction of demand for a product or service
digital marketing - Correct Answer-utilizing the internet and other digital channels to drive demand for products and services
strategy - Correct Answer-A set of ideas that outline how a product line or brand will achieve its objectives
tactic - Correct Answer-A specific action or method that contributes to achieving a goal
company, collaborators, competitors, customers, context - Correct Answer-5Cs
customers - Correct Answer-potential buyers with wants and needs that the company aims to fulfill with its offerings
company - Correct Answer-the organization or business unit providing certain goods and services, often referred to as the offering
competitors - Correct Answer-organizations that offer products and services that aim to fulfill the same wants and needs, and the same customers as the company's offering
collaborators - Correct Answer-external business entities that work with the company to create value for customers; examples include Raw Materials Suppliers, Distributors, Marketing agencies, and 3rd Party Retailers.
context - Correct Answer-the environment in which the company operates, and its associated elements such as regulations or laws, economic conditions, cultural norms, and technological factors
political, economic, social, technological, environmental, legal - Correct Answer-
PESTEL stands for
price, product, place, promotion, people - Correct Answer-The Five P's
status quo, change, exploring, committing, justifying, selection - Correct Answer-Buyer Journey:
Loosening of the _____________________________
Committing to ____________________
______________________ possible solutions ____________________ to a solution
______________________ the decision
Making the _________________________
discovery, consideration, decision - Correct Answer-3 primary stages of The Buyer Journey
customers, suppliers, new entrants, substitute products, competitive rivalry - Correct Answer-Porter's Five Forces:
Power of __________________
Power of __________________
Threat of ____________________
Threat of ____________________
____________________________ within industry
website - Correct Answer-A company's __________________ is a core foundational element for communicating value, generating interest in leads, engaging with customers
and prospects, tracking consumer and customer insights, and so on. It exists however within an ecosystem of platforms and traffic drivers, that are designed to achieve the company's business goals as efficiently and as effectively as possible.
Digital's Mission, Digital Strategy, Interaction Strategy Across the Customer Lifecycle, ROI - Correct Answer-Digital Marketing Strategy Framework:
Define _____________________________
Derive the _______________________
Derive the _______________________
Measure and Improve ________________
programmatic ad buying - Correct Answer-the use of software to buy digital advertising
banner ads - Correct Answer-images or animations displayed on a website for advertising purposes
pop-up (pop-under) - Correct Answer-ads that open in a separate smaller window, either above the web page, or under the web page
interstitial - Correct Answer-ads that are shown when a user is clicking from one page to
the next
floating - Correct Answer-ads that typically cover all or most of the web page, and either
disappear after a few seconds, or have a close button in one corner of the Ad
wallpaper - Correct Answer-ads that are used to take over, or change the background of
a web page; in most instances, not clickable (merely for branding purposes)
marketing - Correct Answer-The creation and satisfaction of demand for a product or service
digital marketing - Correct Answer-utilizing the internet and other digital channels to drive demand for products and services
strategy - Correct Answer-A set of ideas that outline how a product line or brand will achieve its objectives
tactic - Correct Answer-A specific action or method that contributes to achieving a goal
company, collaborators, competitors, customers, context - Correct Answer-5Cs
customers - Correct Answer-potential buyers with wants and needs that the company aims to fulfill with its offerings
company - Correct Answer-the organization or business unit providing certain goods and services, often referred to as the offering
competitors - Correct Answer-organizations that offer products and services that aim to fulfill the same wants and needs, and the same customers as the company's offering
collaborators - Correct Answer-external business entities that work with the company to create value for customers; examples include Raw Materials Suppliers, Distributors, Marketing agencies, and 3rd Party Retailers.
context - Correct Answer-the environment in which the company operates, and its associated elements such as regulations or laws, economic conditions, cultural norms, and technological factors
political, economic, social, technological, environmental, legal - Correct Answer-
PESTEL stands for
price, product, place, promotion, people - Correct Answer-The Five P's
status quo, change, exploring, committing, justifying, selection - Correct Answer-Buyer Journey:
Loosening of the _____________________________
Committing to ____________________
______________________ possible solutions ____________________ to a solution
______________________ the decision
Making the _________________________
discovery, consideration, decision - Correct Answer-3 primary stages of The Buyer Journey
customers, suppliers, new entrants, substitute products, competitive rivalry - Correct Answer-Porter's Five Forces:
Power of __________________
Power of __________________
Threat of ____________________
Threat of ____________________
____________________________ within industry
website - Correct Answer-A company's __________________ is a core foundational element for communicating value, generating interest in leads, engaging with customers
and prospects, tracking consumer and customer insights, and so on. It exists however within an ecosystem of platforms and traffic drivers, that are designed to achieve the company's business goals as efficiently and as effectively as possible.
Digital's Mission, Digital Strategy, Interaction Strategy Across the Customer Lifecycle, ROI - Correct Answer-Digital Marketing Strategy Framework:
Define _____________________________
Derive the _______________________
Derive the _______________________
Measure and Improve ________________
programmatic ad buying - Correct Answer-the use of software to buy digital advertising
banner ads - Correct Answer-images or animations displayed on a website for advertising purposes
pop-up (pop-under) - Correct Answer-ads that open in a separate smaller window, either above the web page, or under the web page
interstitial - Correct Answer-ads that are shown when a user is clicking from one page to
the next
floating - Correct Answer-ads that typically cover all or most of the web page, and either
disappear after a few seconds, or have a close button in one corner of the Ad
wallpaper - Correct Answer-ads that are used to take over, or change the background of
a web page; in most instances, not clickable (merely for branding purposes)
