Exam (elaborations)
MGT 6311 FINAL EXAM WITH 100% CORRECT ANSWERS 2023
- Course
- Institution
MGT 6311 FINAL EXAM WITH 100% CORRECT ANSWERS 2023
[Show more]
Content preview
MGT 6311 FINAL EXAM WITH 100%CORRECT ANSWERS
(2024/2025)
near field communication - Correct Answer-a set of communication
protocols that enable two devices, one of which is usually a mobile
device, to communicate when theyare within four cm of each other
QR code - Correct Answer-quick response code. a machine readable
code like a barcode that can be used to store information like URLs and
can be read by an appthrough the camera of a smartphone.
9 principles of mobile - Correct Answer-personal, always carried,
always on, build inpayment, available point of creative inspiration,
accurate audience measure, social context, augmented reality, digital
interface
defining mobile channels - Correct Answer-SMS/MMS, USSD (menu
of options whencustomer calls you), beacon (low energy bluetooth
device), AR/VR
mobile benefits - Correct Answer-hyper local and interactive
marketing, which can greatly increase engagement. People spend
more time online than with any other media, much on mobile.
measure & optimize along the way.
call to action - Correct Answer-a phrase written to motivate the reader to
take actionsuch as sign up for our newsletter or book car hire today
email service provider - Correct Answer-a service that helps you design
and sendemails
hard bounce - Correct Answer-the failed delivery of email
communication due to anundeviating reason like a non existent address
Internet protocol - Correct Answer-an exclusive number that is used to
represent everysingle computer in a network
, internet service provider - Correct Answer-The company providing you
access to theInternet, for example, MWEB, AOL and Yahoo!
open rate - Correct Answer-The percentage of emails determined as
opened out of thetotal number of emails sent
opt-in - Correct Answer-Giving permission for emails to be sent to you
Opt-out - Correct Answer-Also known as unsubscribe. The act of
removing oneself froma list or lists so that specified information is no
longer received via email
self bounce - Correct Answer-The failed delivery of an email due to a
deviating reasonlike an overloaded email inbox or a server failure.
unique forwarders - Correct Answer-This refers to the number of
individuals whoforwarded a specific email on.
white list - Correct Answer-A list of accepted email addresses that an
ISP, a subscriberor other email service provider allows to deliver
messages regardless of spam filter settings
direct marketing options - Correct Answer-promotional emails, newsletters,
transactionalemails, SMS marketing
goals of promotional emails - Correct Answer-user makes a purchase,
user downloadscontent, user requests further info
rules for unsolicited emails and SMS - Correct Answer-you cannot send
communications without someone's permission and if they want to
unsubscribe, youhave to meet their request or face penalties in many
jurisdictions
parts of an email - Correct Answer-sender information, subject line,
preheader, header,personalized greeting, footer, unsubscribe link
writing for direct marketing - Correct Answer-1. limit in message links
to just the CTA ifpossible
2. subject line is all important
useful email KPIs - Correct Answer-open rate, CTR< number of emails
forwarded, ROI,number of social shares, database growth, conversion
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller professoraxel. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
72841 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now