Summary articles Marketing Performance

Summary articles
Marketing Performance

Article Page
Katsikeas et al. (2016) 2
Homburg & Pflesser (2000) 7
Kirca et al. (2005) 11
Maignan & Ferrell (2004) 14
Hillebrand et al. (2015) 17
Rust et al. (2001) 20
Leroi-Werelds et al. (2014) 23
Zeithaml et al. (2001) 26
Bart et al. (2005) 29
Boulding et al. (2005) 32
Palmatier et al. (2006) 35
Feng et al. (2015) 39
Verhoef & Leeflang (2009) 41
Homburg et al. (2012) 43
Reinartz et al. (2004) 47
Homburg et al. (2015) 50
Haumann et al. (2014) 54


Radboud University Nijmegen
Master Business Administration – Marketing
2016-2017



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