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Samenvatting Visueel management - Social Media

Name: Samenvatting Visueel management - Social Media
SKU: doc_2560777
Rating: 5.00 (1 reviews)
Author: gardabouibtisam

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Deze samenvatting bevat van alle slides van alle powerpoints gegeven door Brecht Vanderstraeten. Alle hoofdtukken zijn aanwezig en bevatten strcutuur, voorbeelden, grafieken en afbeeldingen.

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L 1

,1. DIVERSE SOCIAL MEDIA KANALEN EN
HUN SPECIFIEKE FEATURES ANNO 2023
SOCIAL MEDIA
Wisselwerking online & offline -> zorgt voor magie

DIGIMETER
Digimeter: IMEC en UGent -> gebruik sociale media bij de gemiddelde Vlaming

WEKELIJKS EN DAGELIJKS GEBRUIK VAN SOCIALE MEDIA APPS, NAAR LEEFTIJD, EVOLUTIE
SINDS 2019

➔ FB & LinkedIn: mensen gaan wegklikken naar ander deel, terwijl op Instagram & TikTok
gaan de mensen veel langer blijven (zie tabel)

SUCCESVERHAAL VAN STORIES
Instagram stories > posts op FB: veel meer interactie, spontaniteit en vlot

LINKEDIN EIST OPNIEUW EEN ROL

ZELFS ‘JONGERENZENDERS’ MAILEN NOG

DM’S NAAST MAILS
Bv Whatsapp

2

, YOUTUBE
1. Youtube om te hosten
2. Youtube als zoekmachine
- Bv. Mantel: tutorials -> antwoord vinden op vragen
- 2e grootste zoekmachine ter wereld
3. Youtube om te vloggen
- Thumbnails trekken aan om op de video te klikken

WIE TWEET ER NOG?
Twitter = elke persoon zijn eigen persbureau (twitter als second screen)

AUDIO KILLS THE VIDEO STARS
Podcasts: mensen gaan niet snel afhaken tijdens podcasts

PINTERESSANTE ZIJPISTE
Pinterest: tijdloosheid -> juiste merk + juiste publiek is handig voor advertisers

TIKTOK
Maandelijk Tiktok blijft stijgen bij jongste segment
Tiktok = Kracht van viraal gaan

META ROLT REELS UIT OP FACEBOOK
Meta heeft in 150 landen Reels voor Facebook uitgerold. Hierdoor kun je vanaf nu de Facebook-
app, net zoals op Instagram, Reels maken en bekijken. Deupdate is tegerlijkertijd voor IOS en
Android uitgerold.

3

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Institution: Vrije Universiteit Brussel (VUB)
Study: Sportmanagement
Course: Visueel management - Social Media

Document information

Uploaded on: April 6, 2023
Number of pages: 21
Written in: 2022/2023
Type: SUMMARY

Subjects

tekst
beeld
hashtags
tiktok
trends
social media
algoritme
instagram
facebook
linkedin

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Samenvatting Visueel management - Social Media

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