Chapter 1: Introduction to Consumer Behavior Flashcards Questions and Answers 2023

consumer behavior - -the totality of consumers' decisions with respect to the acquisition, consumption and disposition of goods, services, time and ideas by human decision making (overtime) -offering - -a product, service, activity, experience or idea offered by a marketing organization to consumers -what does consumer behavior reflect? - --the totality of decisions about -the acquisition, usage and disposition -of an offering (goods, services, time and ideas) -by decision-makers -overtime -acquisition - -the process by which a consumer comes to an offering Examples: renting, leasing, trading and sharing -usage - --the process by which a consumer uses an offering -the core of consumer behavior -disposition - --the process by which a consumer discards an offering are often related to: -personal goals