CPRP Exam Study Guide 2023 (Graded A+)

Community benefits - Answer- To the betterment of the community at large; in order from parks to natural areas to facilities to programs Individual benefits - Answer- experienced by those who directly participate in an activity; in order from programs to facilities to parks to natural areas Positioning - Answer- The process of establishing and maintaining a positive image of the agency in the minds of the community and elected officials. (re-positioning- changing the look of one's position) Friends Group - Answer- An organized group of individuals whose purpose is to support parks and recreation agencies through fundraising, providing volunteers, working on projects, and supporting the agency in achieving its mission and goals. *Established as 501(c)3 tax-exempt nonprofit organization Public meetings - Answer- 1. Held to inform the public of specific items or changes 2. Can be used to consult the public on issues or to garner recreation items such as policy changes 3. Can be used to involve public by getting their input on topics such as building a new community center or determining needs of community *often facilitated by CEO Focus group - Answer- A small, but representative group of patrons are assembled and asked various questions about a topic *facilitator not affiliated with agency *not exceeding 10 people Citizen Advisory Groups - Answer- Formed to provide valuable feedback and direction, not only to gather information, but also to win their support. Surveys - Answer- Used as a means to gather input regarding policies and procedures, through email, mail, telephone, or web. Referendum - Answer- A ballot that places the decision of a given issue directly in the hands of the voter. Vision statement - Answer- An ideal image of what the organization will look like in the future. Mission statement - Answer- Answers a)who the customers are, b)what services are provided by the agency, and c) how services will be provided. *fundemental purpose statement depicting what agency does. Collaborations - Answer- Short term, last until the problem is solved. Two or more stakeholders working together to solve a set of problems that neither can solve alone. Alliance - Answer- High level of commitment between organizations, sharing authority and decision making. Partnership - Answer- Formed when 2 or more partners come together to create an entirely new entity. Market - Answer- the set of all actual and potential buyers of a product or service who have similar characteristics and are willing and able to spend or exchange to obtain a product. Marketing mix - Answer- Encompasses the 4 Ps Product- various services and facilities offered Price-whether or not population is willing to pay for product Place- where its offered, the atmosphere, and distribution Promotion- Communicating value of product Market segmentation - Answer- The process of subdividing a larger heterogeneous market into small homogeneous markets. *segmented by- demographics, geography, psychographics and behaviors Target marketing - Answer- Those the agency chooses to concentrate on for a particular product. Market positioning - Answer- How the community perceives the agency and services. Branding - Answer- Process of creating an image in the mind of the consumers as to who it is. *Name, logo, image of product/service Informal agreements - Answer- Memos outlining which agency will provide what service and resources. Formalized document - Answer- Developed and approved by attorneys for each agency. Advocacy on behalf of the organization - Answer- Includes educational activities, outcome based programming, or involvement in th political process. Follow the organizational internal chain of communication - Answer- Directors and coordinators should never be placed on the same line of the chart. Structural integration - Answer- The process of coordinating tasks, roles, functions, and units so that work gets done efficiently and effectively. Marketing Plan (Excecutive Summary) - Answer- Summarizes entire plan, is completed last, but is placed in the front of the document. Marketing Plan (Sitiuational Analysis) - Answer- Evaluates the internal and external environment in which the agency is operating. Marketing Plan (Customer Analysis) - Answer- Identifies market segments within the community and establishes target markets for key programs and facilities. Marketing Plan (Marketing and Branding goals) - Answer- Short and long term goals are established based on data collected in previous steps of marketing plan. Marketing Plan (I