S5314895
1. General introduction, integrated overview
a. 1a - What is research.pdf
b. 1b - Knowledge, theories, paradigms, and perspectives.pdf
c. 1c - Choosing methods.pdf
d. Lecture 1
e. Seminar 1
2. Survey research
a. 2.1a - Survey research.pdf
b. 2.1b - Best practices in survey research.pdf
c. Paper on survey research
d. Lecture 2: Survey research
e. Seminar 2
3. Experiments
a. 3.1 - Experiments.pdf
b. Green light for Climate- friendly Food Transitions (Graca et al.)
c. Guest Lecture AS2 HOEKS.pdf
d. Seminar 3: Narrative persuasion
4. Conversation analysis
a. 4.1 - Conversation analysis.pdf
b. Greeting as a device (Mondada, 2018)
c. Guest lecture on conversation analysis
d. Seminar 4: Narrative research
5. Ethnography
a. 5.1 - Ethnography.pdf
b. The dual voice of domination (Van Praet)
c. Why does ethnography favour a bottom-up, iterative approach to data collection
and analysis?
d. Seminar 5: Ethnography
Reader guide:
Heading 2
Heading 3
Summary of:
introduction, Survey Experiments Conversation Ethnography Example
overview research analysis
,INDEX
1. General introduction, integrated overview 3
1a - What is research.pdf 3
1b - Knowledge, theories, paradigms, and perspectives.pdf 3
1c - Choosing methods.pdf 4
Lecture 1 8
2. Survey research 13
2.1a - Survey research.pdf 13
Chapter 14: Survey research 13
Components of survey research 13
Validity 13
Independent and Dependent variables 15
Modes of Data collection 16
2.1b - Best practices in survey research.pdf Paper on survey research 16
Samples 17
Health Care Professionals’ Social Media Behavior and the Underlying Factors of Social
Media Adoption and Use: Quantitative Study 18
Seminar 2: survey research 19
Survey research 19
Survey research designs 19
Asking sensitive questions 20
2 Studies: Belief elicitation study & regression study 20
3. Experiments 22
Chapter 10: Randomised Experiments 22
Introduction 22
Internal- and external validity in randomised experiments 23
Controlling and manipulating variables 24
Random sample vs random assignment 25
Random assignment 26
Independent Variables that Vary Within and Between Participants 27
Threats to Internal Validity 27
Illustrating Threats to Internal Validity with a Research Example 28
3.1. Green light for Climate- friendly Food Transitions (Graca et al.) 29
Strengths 30
3.2. Guest Lecture AS2 HOEKS.pdf 31
3.3. Seminar 3: Narrative persuasion 33
4. Conversation analysis 36
4.1 - Conversation analysis.pdf 36
Greetings as a device to find out and establish the language of service encounters in
multilingual settings 37
4.1. Seminar 4: conversation analysis 40
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,5. Ethnography 42
5.1. 5.1 - Ethnography.pdf + Seminar 5: Ethnography 42
Inductive vs deductive research 42
Strength and limitation Ethnographic research 43
5.2. The dual voice of domination (Van Praet) 44
5.3. Why does ethnography favour a bottom-up, iterative approach to data collection and
analysis? 45
Summary of every subject 46
Papers main features, strengths and weaknesses 50
Survey research: Health Care Professionals social media use 50
Experiments: Green light for climate-friendly food transitions 51
Conversation analysis: Greetings as a device to find out and establish the
language 52
Ethnography: The dual voice of domination: ritual and power in a British embassy
53
Mock exam 54
Open questions 55
Moch exam answers and explanations 56
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, 1. General introduction, integrated overview
1a - What is research.pdf
1a - What is research
● Research is a process.
● Research has to be planned. It does not happen by accident.
● Facts and data are not necessarily the same as knowledge.
● Description is not the same as an explanation.
● Research must be robust and rigorous. It must be capable of withstanding criticism and
challenge from individuals and organisations who may not agree with the methods used
or the findings produced.
Four key aspects of research quality in social sciences:
1. Reliability
2. Validity and credibility
3. Generalisability and transferability
4. Ethical practice
1b - Knowledge, theories, paradigms, and perspectives.pdf
Information = knowledge gained through study, experience or instruction: what we are told.
Understanding = Grasping the meaning of information.
Interaction and social relationships depend on language
Ontology = What is there to know? The science of what is, of the kinds and structures of
objects, properties, events, processes and relations in every area of reality.
Epistemology = The theory of knowledge and how we know things.
Natural sciences = The study of the physical world and associated phenomena, including
such disciplines as chemistry, physics, etc.
Social phenomenon = Anything that influences or is influenced by human beings who interact
with and are responsive to each other.
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