IAB Digital Advertising Certification| 121 QUESTIONS| WITH COMPLETE SOLUTIONS

Agency correct answer: An organization that, on behalf of clients, plans marketing and advertising campaigns, drafts and produces advertisements, and places advertisements in the media. Advertiser correct answer: The company paying for the advertisement. Ad impressions correct answer: The count of ads which are served to a user. These can be requested by the user's browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads. Ad Ops correct answer: The team/function that is responsible for trafficking and optimizing digital ad campaigns. Ad Server correct answer: a web server dedicated to the delivery of advertisements. This technology specialization enables the tracking and management of advertising related metrics. Campaign correct answer: In traditional marketing, a campaign is a series of advertising messages that share a single idea and theme. In digital advertising, a campaign will refer to a set of ad buys from a specific ad network or publisher. Click through rate - (CTR) correct answer: the percentage of ad impressions that were clicked on as compared to the entire number of impressions; CTR% = [Clicks ÷ Imps] ×100 Creative correct answer: Otherwise known as the ad set, this is an image file, rich media or snippet of code that can be rendered as a display advertisement when entered into an ad serving platform. CPM correct answer: Stands for Cost-per-thousand and is a media term describing the cost to deliver 1,000 impre