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BTEC Business level 3 unit 5 international business p7 m4 d3

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unit 5 international business p7 m4 d3 impact of culture

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Impact of culture
When operating in different countries businesses would need to adapt due to dealing with differing
cultures. In different countries there are main beliefs that need to be considered importantly for example;
businesses may need to operate their business under religious beliefs in order to prevent losing sales and
to have an opportunity in increasing sales. If Greggs was to begin operating in a country and did not adapt
to cater for different religions, they wouldn't make many sales as these consumers would be used to their
own traditional foods. Factors such as sales, marketing, recruitment, negotiating contracts and
management styles can be adapted and changed in order to suit specific religions

Cultural factors: Religion and Taste
In the Netherlands the Dutch eat a range of traditional foods including; Appelflappen, which can also be
known as Appelflap - which are small pastries shaped into triangles. Stroopwafel is also a famous food
from the Netherlands - It is a sweet pastry made by joining two thin-layered crispy waffle cookies together.
Appeltaart is one of the most admired traditional Dutch foods. It is made by covering the honeyed apple
slices with a tasty pastry lattice. Boterkoek is an easily made soft butter cake, made of mostly butter and
flour. Oliebollen is a doughnut-like pastry from the Netherlands which can also be known as smoutballen.
Huzarensalade is a unique yet delicious Dutch salad. It is an integral part of lunch as a healthy salad in the
Netherlands. Another dish called Hollandse nieuwe haring which can be translated to ‘Scoused Herrings'
consists of a raw herring coated in a preserving liquid, made of vinegar, spices and cider - it is often
consumed as a snack served on its own, or with onions. One of the most famous Dutch dishes would be
Poffertjes, they are small pancakes and are traditionally served with melted butter and dusted with icing
sugar.

In contrast, China's food is very unique and traditional. As China is a huge country, there are many regional
differences in cuisine due to differing climates, history, local ingredients, dining customs, etc. Grains are
the main type of food that is consumed in China with rice being the favourite in the south of China. In the
north of China, they prefer wheat which they make into bread and noodles. Pork and poultry are the
favourite meats that are consumed. Additionally, snacks such as roasted sweet potatoes, Latiao (spicy
gluten), Duck neck and Stinky tofu are also highly popular foods within their culture. Vegetables, Tofu,
eggs, fish, fruit and shellfish are also extremely popular within Chinese diets. In a Chinese meal chopsticks
and soup spoons are served as the only utensil to eat their unique foods with.

There are many religions that are practised in the Netherlands for example; 30% of the population are
Roman Catholic, 11% Dutch Reformed, 6% Calvinist, 3% other Protestant, 5.8% Muslim, Other 2.2% and

, 42% of the population are not religious. These religions can have a direct impact on eating habits within
the Netherlands, for instance those that are Muslim have restrictions on what they can and cannot eat.
Muslims eat halal (lawful) foods, which include fruit, vegetables and eggs. Any meat and meat products
they consume must be from a halal slaughtered animal. Foods that must be avoided for Muslims consist of
Pork/ pork products and Shellfish or seafood without fins and scales. This therefore would have a direct
effect on the business ‘Greggs’ due to the fact that their most popular product (sausage roll) contains 18%
of pork in it. It could be argued that this would not be a huge affect to the business due to the fact that in
the UK 6.5% of the population is Muslim and the sausage roll still is the most popular product. Therefore
in comparison to the Netherlands the 5.8 % of Muslims may not come as a huge affecting factor. The
business Greggs have also put products in place to substitute their most popular items, for example; the
vegan sausage roll - this therefore enables Muslims and vegans to enjoy their most favourable product. It
also provides an opportunity for sales to not be affected by rules in certain religions.

In China there are a range of religions that are practised for example; 18.2% are Buddists, 4.4% are Taoists,
1.62% are Islamic and 2.53% are Christians. These religions can have an effect on individuals' eating habits.
It is important to take into consideration these restrictions that religion may have - so that businesses can
adapt in order to meet their requirements. Buddhism advises monks to avoid eating 10 kinds of meat for
self-respect and protection reasons, Taoism requires most Taoists to practise a vegan diet and refrain from
consuming strong smelling plants and Muslims cannot consume any meat unless it is haram. For example
since Taoists practise a vegan diet this would influence Greggs into providing more Vegan foods for their
customers.

Chinese celebrate a range of holidays with one being The Chinese New Year. Chinese New Year is the
festival that celebrates the beginning of a new year on the traditional lunisolar Chinese calendar. As it is a
public holiday, Chinese people are granted 7 days off from work. Opening hours will also be longer during
the Chinese New Year as it is a national holiday causing the customers being out later and longer which
causes the businesses to stay open longer. The most important food that is eaten during this holiday are
dumplings, spring rolls, noodles, fish and steamed chicken. This holiday would impact the business Greggs
due to the fact that they would need to ensure they have staff working for longer opening hours, this is
because potential customers will be out later due to having days off work.

In the Netherlands they also celebrate a range of holidays, one example would be new years day. Dutch
New Year (Oud en Nieuw) consists of Oudejaarsavond (New Year's Eve) on December 31 and
Nieuwjaarsdag (New Year's Day) on January 1. During this holiday many different types of food is eaten
such as; oliebollen (oil balls - a kind of spherical donut) made with or without raisins and served with icing
sugar; appelflappen (small deep-fried pies filled with apple); duivekater (a loaf of bread flavoured with
butter and lemon rind); waffles; knijpertjes (flat biscuits cooked in a waffle iron); and spekdikken (a kind of
small pancake with pieces of bacon or dried sausage baked in it). This holiday would impact Greggs as they
would need to have staff working during this holiday to provide for their customers. Customer numbers
would also increase due to the fact that more people would be out due to having holidays off work so it is
important that Greggs can supply for this increase in demand. Another holiday in the Netherlands is
known as ‘Kings Day’ , this is known as the biggest celebration of the year and it takes place on April 27th.
The date marks the birth of King Willem-Alexander. Throughout the country festivities take place, with
everything and everyone decked out in the colour orange (which is the colour that represents the royal
family).In many Dutch cities, the King's Day festivities start the night before the actual holiday which is a
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