TRL3701 Assignment 1 (DETAILED ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED

TRL3701 Assignment 1 (DETAILED ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED Answers, guidelines, workings and references... The Pick n Pay Stores Limited, through its subsidiaries and associates, operates in the retail sector on the African continent. Pick n Pay is the quintessential family store focused on the customer. Since 1967 when consumer champion Raymond Ackerman purchased the first few stores, the Ackerman family’s vision has grown and expanded to now encompass stores in South Africa, Namibia, Botswana, Zambia, Mozambique, Mauritius, Swaziland and Lesotho. Additionally Pick n Pay owns a 49% share of a Zimbabwean supermarket business, TM Supermarkets. Our offer to customers focuses on groceries, clothing, and general merchandise, but also includes additional value-added services to cater for our customers’ expectations and evolving needs. To ensure a convenient and accessible shopping experience the Group operates across multiple store formats, both franchised and owned. For the past 5 years the Group’s core focus has been to strengthen its strong South African retail businesses under the Pick n Pay and Boxer brands, while adopting a systematic approach to expanding into adjacent areas, including geographical growth through the African continent. Pick n Pay: 2023. Online. https://www.pnp.co.za/about-us. [Accessed: 05 December 2023] 1. Discuss the possible core logistics activities that Pick n Pay could carry out to fulfil orders. (15) 2. Briefly explain how Pick n Pay could improve their image through customer relation management. (5) 3. Pick n Pay want to expand their business operations. Identify and discuss any 5 (five) organisational activities that they should not outsource give reasons for your answers. (15) 4. Discuss any 2 major forces that may affect Pick n Pay’s pricing strategy. (5)