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Brain & Behavior samenvatting 2016

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Brain & Behavior samenvatting van de PowerPoints. Hiermee heb ik mijn tentamen gelijk de eerste keer gehaald! Bevat alle stof die je moet kennen om het tentamen succesvol te kunnen maken.

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Brain and Behavior
Doel van het vak: Kunnen beoordelen of reclames werken of niet en waarom dan.

TOETSING:
 5 communicatie uitingen
 Bespreken van de effectiviteit aan de hand van de theorie
 Minimaal 2 modellen/ theorieën
 Juist gebruik van theorie
 Voorbeeld: http://www.youtube.com/watch_popup?v=Js2V01oPEJs




HOOFDSTUK 1.1 : INLEIDING / BASISBEGRIPPEN




Psyche = geest, ologie = gebied van studie
De wetenschap van geestelijke, interne processen en gedrag.

1.1.1 De wetenschap van het mentale leven
 Cognitie : kennis en overtuigingen
Ik weet dat cola lekker is
 Emotie : affecties, stemmingen, gevoelens
Als ik cola drink voel ik me blij
 Motivatie : drijfveren, behoeften, doelen
Ik wil cola omdat ik dorst heb




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Uploaded on
June 21, 2016
Number of pages
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Written in
2015/2016
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