Unit 12 (P6): Explain the challenges of globalisation facing a selected business (Asda)
when using the internet as a marketing tool.
P6 Unit 12
Introduction:
In this task I shall be explaining the challenges of globalisation facing a selected business when using
the internet as a marketing tool. The business I have chosen to do this with is Asda. Asda Stores Ltd.
(stylised as ASDA) is a British supermarket chain which retails food, clothing, general merchandise,
toys and financial services. Its head office is at Asda House in Leeds, West Yorkshire.
Disintermediation:
Disintermediation is the removal of intermediaries in a supply chain, or "cutting out the middleman".
Instead of going through traditional distribution channels, which had some type of intermediate
(such as a distributer, wholesaler, broker, or agent), companies may now deal with every customer
directly, for example via the Internet. So this creates efficiencies and savings for Asda.
Low Customer Confidence in Payment security:
Some of The Asda’s customers are often too scared to pay their transactions via online because the
customers think that they possible can get into a fraud. There are many online hackers out there so
the customers have a doubt before they shop through the internet.
Security and payment systems:
ASDA are aware internet-based transactions are taking place every minute. Confidential, sensitive
and potentially damaging company data is increasingly accessible over the internet. Viruses, hackers
and other undesirables are a constant danger. The challenge for Asda is to plan for the security of
their consumers. On way that Asda helps to protect its customers is when paying for a transaction
you can pay with PayPal is helps all the customers detail secure and make the transactions smooth.
when using the internet as a marketing tool.
P6 Unit 12
Introduction:
In this task I shall be explaining the challenges of globalisation facing a selected business when using
the internet as a marketing tool. The business I have chosen to do this with is Asda. Asda Stores Ltd.
(stylised as ASDA) is a British supermarket chain which retails food, clothing, general merchandise,
toys and financial services. Its head office is at Asda House in Leeds, West Yorkshire.
Disintermediation:
Disintermediation is the removal of intermediaries in a supply chain, or "cutting out the middleman".
Instead of going through traditional distribution channels, which had some type of intermediate
(such as a distributer, wholesaler, broker, or agent), companies may now deal with every customer
directly, for example via the Internet. So this creates efficiencies and savings for Asda.
Low Customer Confidence in Payment security:
Some of The Asda’s customers are often too scared to pay their transactions via online because the
customers think that they possible can get into a fraud. There are many online hackers out there so
the customers have a doubt before they shop through the internet.
Security and payment systems:
ASDA are aware internet-based transactions are taking place every minute. Confidential, sensitive
and potentially damaging company data is increasingly accessible over the internet. Viruses, hackers
and other undesirables are a constant danger. The challenge for Asda is to plan for the security of
their consumers. On way that Asda helps to protect its customers is when paying for a transaction
you can pay with PayPal is helps all the customers detail secure and make the transactions smooth.
