Unit 12 (P5): Explain how internet marketing has made a selected business (Asda) more
efficient, effective & successful.
P5 Unit 12
Introduction:
In this task I shall be explaining how internet marketing has made a selected business more efficient
and successful. The business I have chosen to do this with is Asda. Asda Stores Ltd. (stylised as ASDA)
is a British supermarket chain which retails food, clothing, general merchandise, toys and financial
services. Its head office is at Asda House in Leeds, West Yorkshire.
Efficient:
Efficiency is the way of performing or functioning in the best possible manner with the least waste of
time and effort. The Internet marketing has made Asda become more efficient because internet
marketing is a very catchy way to catch its potential customers through the internet. To Asda theirs
customers are loyal and potential customers, so therefore when an item is coming out they send an
email to the existing customers showing what the product looks like and how it would be. For the
customers that don’t have an email but have a social networking site, they can see it on the social
networking site because Asda has its own social networking site such as Facebook. Asda normally
update their latest feedback on their. Asda keeps all its customers updated with new products or if
there is any special offer. They do this by sending out a quick email to the customers or the
information will be on the main website. The internet marketing improves the efficiency of Asda
because the website is up 7 days a week and they can shop anytime it is opened to the customers 24
hours. Internet marketing also helps Asda save quite a lot of money because it is one of the cheapest
ways of marketing. If they save a quite a lot of money this means that it will increase the profit so it
helps them to use that money to invested/spend on other required areas. Asda have many social
networking sites such as Facebook and twitter. Most of the customers use social networking
sites/internet so this will help Asda to increase numbers of sales or customers, or possible it may be a
way to raise attention to the product.
Effective:
Effective is the ability to be successful in producing a desired or intended result. Internet marketing
has been effective for both Asda and its customers. For The customers the search engines are very
effective because it helps them find the exacted product they are looking to buy in less than 30
seconds .when the customer has found the product they were looking for but they are not sure how
or what the product require like for example if an customer was looking for a remote control car but
efficient, effective & successful.
P5 Unit 12
Introduction:
In this task I shall be explaining how internet marketing has made a selected business more efficient
and successful. The business I have chosen to do this with is Asda. Asda Stores Ltd. (stylised as ASDA)
is a British supermarket chain which retails food, clothing, general merchandise, toys and financial
services. Its head office is at Asda House in Leeds, West Yorkshire.
Efficient:
Efficiency is the way of performing or functioning in the best possible manner with the least waste of
time and effort. The Internet marketing has made Asda become more efficient because internet
marketing is a very catchy way to catch its potential customers through the internet. To Asda theirs
customers are loyal and potential customers, so therefore when an item is coming out they send an
email to the existing customers showing what the product looks like and how it would be. For the
customers that don’t have an email but have a social networking site, they can see it on the social
networking site because Asda has its own social networking site such as Facebook. Asda normally
update their latest feedback on their. Asda keeps all its customers updated with new products or if
there is any special offer. They do this by sending out a quick email to the customers or the
information will be on the main website. The internet marketing improves the efficiency of Asda
because the website is up 7 days a week and they can shop anytime it is opened to the customers 24
hours. Internet marketing also helps Asda save quite a lot of money because it is one of the cheapest
ways of marketing. If they save a quite a lot of money this means that it will increase the profit so it
helps them to use that money to invested/spend on other required areas. Asda have many social
networking sites such as Facebook and twitter. Most of the customers use social networking
sites/internet so this will help Asda to increase numbers of sales or customers, or possible it may be a
way to raise attention to the product.
Effective:
Effective is the ability to be successful in producing a desired or intended result. Internet marketing
has been effective for both Asda and its customers. For The customers the search engines are very
effective because it helps them find the exacted product they are looking to buy in less than 30
seconds .when the customer has found the product they were looking for but they are not sure how
or what the product require like for example if an customer was looking for a remote control car but
