Samenvatting huidtherapeutische praktijk opstarten?

Ondernemingspla
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,Inhoud
1. De ondernemer.............................................................................................................................4
1.1. Persoonlijke gegevens......................................................................................................................... 4

1.2. Persoonlijke motieven......................................................................................................................... 5

1.3. Persoonlijke kwaliteiten...................................................................................................................... 5

1.4. Doelstellingen..................................................................................................................................... 6

1.4.1 Onze missie..............................................................................................................................................6

1.4.2 Onze visie.................................................................................................................................................6

2. De onderneming............................................................................................................................7
2.1. De onderneming................................................................................................................................. 7

2.2. Idee.................................................................................................................................................... 7

3. De markt........................................................................................................................................9
3.1. Marktontwikkeling.............................................................................................................................. 9

3.2. Doelgroepen..................................................................................................................................... 10

3.3. Concurrentie..................................................................................................................................... 10

4. De marketing mix........................................................................................................................11
4.1 Product.............................................................................................................................................. 11

4.2 Prijs................................................................................................................................................... 11

4.3 Plaats & Distributie............................................................................................................................ 11

4.4 Promotie............................................................................................................................................ 12

4.5 Personeel........................................................................................................................................... 12

5. SWOT Analyse.............................................................................................................................13
5.1 Sterktes............................................................................................................................................. 13

5.2 Zwaktes............................................................................................................................................. 13

5.3 Kansen............................................................................................................................................... 13

5.4 Bedreigingen...................................................................................................................................... 13

1. IDENTITEIT...................................................................................................................................17
1.1 Onze identiteit in beeld...................................................................................................................... 17

1.2 Identiteit van onze onderneming....................................................................................................... 18

2. ONZE IDEALE KLANT....................................................................................................................18
2.1. Onze ideale klant in beeld................................................................................................................. 18

2

, 3. UNIEK ZIJN...................................................................................................................................19
3.1 Onze concurrenten............................................................................................................................. 19

3.2 Ik ben anders dan onze concurrenten.................................................................................................19

4. PITCH...........................................................................................................................................20
4.1 Dit is onze pitch.................................................................................................................................. 20

4.2 Feedback pitch................................................................................................................................... 20

5. KEUZES VERKOOPSTRATEGIEEN...................................................................................................21
5.1. Promotiemateriaal............................................................................................................................ 21

5.2 Advertenties...................................................................................................................................... 21

5.3 Google adwords................................................................................................................................. 21

5.4 Website............................................................................................................................................. 22

5.5 Telefonische Acquistie........................................................................................................................ 22

5.6 Verkoopgesprek................................................................................................................................. 23

5.7 Netwerken......................................................................................................................................... 23

5.8 Sociale Media..................................................................................................................................... 23

6. ACTIEPLAN...................................................................................................................................24
6.1 Verkoopdoelen.................................................................................................................................. 24

6.2 Prioriteiten........................................................................................................................................ 24




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