Pardot Specialist Certification Exam | 100 Questions with 100% Correct Answers | Updated & Verified

How does Pardot track visitor and prospect data? - ANS - Through cookies What is a visitor and what are the limitations to visitor data? - ANS - A visitor is anonymous, you do not have their contact information. What types of visitor data is collected? - ANS - User activity What are the methods for a visitor to become a prospect? - ANS - A form on your webpage, a form connected via a form handler, the visitor clicks on a link in a Pardot email, or they are manually entered into Pardot. What are the ways to create prospects in Pardot? - ANS - Manual prospect creation, import via a CSV file, or a visitor fills out a form (providing their contact information) on a form handler, and merging prospects (combining two prospects into one)